Consumers act as mature individuals who make their choices in a different way and change their point of view on brands and products. They are more than consumers; they are individuals-citizens, individuals-actors, who declare themselves.
For today’s generation advertisers, building strong brands and building global communications strategies are critical and crucial. global vox populi helps our client’s in defining their advertising concepts, and measure and forecast the effectiveness of their advertising campaigns. Our unique and precise analysis measures return on investment and helps strengthen market share.
global vox populi offers a complete range of advertising research solutions to enable our client’s make the best decisions at all stages of the advertisement development process and maximize the return on their investment. We commit to provide holistic, integrated insights to advertisers which help then in development, evaluation, improvement, optimization of their advertising efforts and help them build in building stronger brands.
Our unique advertising research methodology enables our clients to measure marketing brand equity, optimize the touch – points that connect their brand with their consumers, improve creative development to nurture great, holistic brand communications and monitor and assess communications in multiple markets.
Right from strategy definition, ad testing, content development and campaign design to campaign evaluation, optimization and brand equity, and global vox populi’s advertising research experts tailor solutions to meet our client’s specific needs. We help our clients to communicate the right messages across the right touch – points to the right people at just the right time…to drive the right results.
We have developed global advertising research methods of assessment to give our clients consistent information and comparable insights, regardless of the geography.
advertising research solutions:
- advertising tracking
- advertising claim substantiation
- advertising effectiveness
- advertising impression studies
- commercials testing
- concept research
- concept testing
- copy testing
- eye tracking
- facial coding
- hybrid research – qualquant