case study: analysis of opportunities within the food and beverage industry for an innovative ingredient

country

Indonesia and Japan

business problem

A leading food and beverage company contacted us to conduct a market intelligence study in order to make investment decision in the new set-up of a manufacturing facility for an innovative ingredient.

our approach

Within the geographical area of Indonesia and Japan, both qualitative and quantitative research were conducted by conducting in-depth interviews with key players, key customers, competitors, potential customers and industry associations of the food and beverage industry. Secondary research was conducted to get additional information from both free and premium subscriptions.

outcome

With the market research conducted, we could assess the market dynamics, competition dynamics; appraise market development & evolution and assess key player’s process/ organization/ capabilities for the client. It helped the client to establish key success criteria for launch and assess potential for clients business within the selected industry following the launch.

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