In the upcoming era, the most successful automotive manufacturers will be those that handle the complexity of global presence in both major and emerging markets and those that develop relevant technologies, partnerships and mobility solutions, all with an efficient organization. global vox populi automotive market research team help automotive companies manage the key existing and upcoming challenges of globalization and win in an increasingly complex market place by working on critical issues to address their business needs.
Since the 2009 crisis, the global automotive market has experienced the strongest growth of its last 15 years, and is driven mainly by the chinese and north american markets. European market is considerably weaker and is expected to stay at pre-crisis levels until at least 2017. The upward trends in automotive market are accompanied by massive cost pressure and increasing higher risks for the automotive industry, along with few major challenges:
- The imperative to optimize new model development and establish production sites in growing markets
- Need for significant investments in alternative drive technologies
- Increased complexity from the rising number of variations and upcoming niche segments
- Customers’ changing mobility requirements and expectations in the procurement process
- Emerging new players
In these contexts, automotive companies are weighing crucial questions about how to participate in these demanding growth dynamics with positive outcome. The ability to blend the right customer insights, a fast and robust vehicle-development process and increasingly efficient sourcing and manufacturing in a global context will define who succeeds.
global vox populi automotive market research practice provides universal industry analysis, market research, consulting, market size and forecasts, and insights, thus helping our clients to address present trends and challenges, identify new technologies, and take advantage of opportunities for growth in automotive markets.
Our automotive market research industry experts, analyst and consultants evaluate and monitor the automotive market and advanced automotive technologies at regular interval.