global vox populi provides tailored business-to-business research (b2b research) services globally, cross-industry research and analysis, helping our clients make sense of their markets and aiding better business decisions.
Businesses that sell to other business meet a different set of marketing challenges than those that sell to consumers. In order to research your business customers, our clients must identify the correct decision-makers at relevant companies, get past gatekeepers during hectic business days and consistently maintain the highest levels of professionalism.
Our approach offers continuous access to research support, ensuring our clients have the exact information as required. Unlike other market research firms, we are not limited to one or two research capabilities or ‘products’. Clients look to global vox populi as a dedicated market research partner—an extension of their staff—capable of tackling every possible research need.
At global vox populi, we overcome these challenges on a daily basis, and we can help you achieve your b2b research goals.
global vox populi b2b research capabilities provide our clients with:
- superior field interviewing with dedicated b2b research field team across geographies
- global scope through global vox populi worldwide network
- online capabilities
- qualitative techniques including in-depth interviews at a central location or in office
- quantitative expertise in telephone, internet, and mail surveying
- creative methodologies and incentives to enhance cooperation rates