news: collaboration with United Kingdom Trade and Investment (UKTI) – British Government

global vox populi, a leading market research, analytics and consulting firm will assist UKTI in “identifying the opportunities and challenges in healthcare sector in India with strategic recommendation on understanding on the accessible value and volume of the UK healthcare exports to India”.

with over 2 million panelists spread across 35 countries, the firm conducts multinational studies on an array of topics, spanning industries from healthcare, packaged goods, travel, high end technologies, mobile, retails, finance and so forth. The firm places great value on hard work, meeting deadlines, and staying within budgets. The nexus of global vox populi efforts is focused on assisting its clients build and sustain a winning business model.

about United Kingdom trade and investment (UKTI)

Uk Trade and Investment (UKTI) is a department of the British government with two main purposes: trade: working with the UK-based businesses to ensure their success in exporting to the international markets; inward investment (FDI): encourage overseas companies to invest in the UK.

UKTI’s trade division: UKTI’s trade division helps UK businesses grow internationally by providing them with expert trade advice and practical support to grow their business overseas. UKTI has professional advisers both within the UK and across more than 100 international markets, to assist the UK companies in every step of the exporting journey.

Through a range of unique services, including participation at selected trade fairs, outward missions from the UK and providing bespoke market intelligence, UKTI trade teams help the UK companies crack foreign markets and get to grips quickly with overseas regulations and business practices.

At the request of the UK companies, UKTI trade teams in the market may approach Indian companies and organisations who may wish to work with UK companies in India or buy the UK products and services.

UKTI’s inward investment division: with the prime mandate of attracting, retaining and adding value to overseas investments, the inward investment division provides dedicated, professional assistance on all aspects of establishing a new business in the UK or expanding existing operations there. This could include investing in or with the existing UK businesses.

The focus is on attracting knowledge-intensive businesses including those engaged in R&D, as well as companies who want to invest substantial levels of capital and create high numbers of jobs.

UKTI has been working in India to attract investment to the UK and boost trade for over 15 years. Historically this has been through investment promotion activities such as events, trade missions, lead generation and generalised marketing. Many of UKTI’s trade and investment officers in India and the UK have strong and long relationships with large Indian companies. However, the approach has been somewhat ‘scattergun’ and with a focus on project numbers rather than project value to the UK.

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Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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