landscape analysis

Never underestimate your competitors. They’re as hungry as you are, and as interested in being the market leader and staying there. So what’s the best way to stay ahead?

you should know everything about your competitors – in and out

  • their products and services
  • their strengths, weaknesses and threats they pose
  • their customers, and what they feel about them
  • their upcoming moves and strategies
  • their messaging and marketing strategy

Today’s customers are empowered to speak their mind in many different ways. This can be a great advantage, though, because unlike the traditional paid media advertising models, the best competitive analysis today is done by going straight to the source—the customer. This is where you’ll get the grains of wisdom you need to come up with a stellar strategy to beat your competition.

global vox populi landscape analysis enables your entire team to pinpoint the pulse of a specific product and market by synthesizing, extracting, and adding meaning to a broad view of your current and future landscape. Our landscape analysis provides you with a detailed understanding of the current market scenario, new product entrance, upcoming competitors and so forth. Viewed through a competitive lens, you can easily assess current and future products vying for market share at a product, market and company level.

Landscape analysis enables you to easily explore, conduct deep-dive assessments, and stay update in your target market by outlining existing competitive landscape for your product area, identifying future catalyst events impacting that area, and discussing potential implications with thought leaders in the field. You gain an understanding of how product and market developments evolve over time with monthly updates delivered in a form of dashboard.

We deliver an objective and thorough view of the competitive landscape now and at different points in the future which enables our clients to rapidly identify the potential strengths and/or weaknesses of key players in the market and better evaluate the probability of success for particular products.

how can we help you?

Contact us at global vox populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company