case study: market assessment for adhesives in the APAC

country

India, Indonesia and Australia

business problem

Our client is a singapore based firm with interests and presence in surface coatings and adhesives. The client has a strong presence in certain APAC countries market and they want to explore potential growth opportunities and understanding from an entry perspective in other APAC countries.

our approach

We conducted both primary research and secondary research. The primary research was conducted using CATI. A total of 880 interviews were conducted with suppliers, manufacturers and distributors across india, indonesia and australia. The respondents included procurement managers, supply chain managers, and production managers. Secondary research was conducted to get additional information from both free and premium subscriptions.

outcome

With the help of in-depth research, we provided an extensive view of adhesives market to our client. This study clearly presented the potential and competitive dynamics of each segment which assisted the client in prioritizing and strategizing their entry into the selected market

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Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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