case study: market assessment of prosthetic mitral valve

country

Japan, Italy, United Kingdom and India

business problem

Our med-tech giant client approached us for our help, based on our diversified research expertise, as well as our deep understanding of the business area. They wanted us to examine the market size of prosthetic mitral valve, the disease burden of mitral regurgitation and anticipate the overall competitive scenario of the mitral valve market in Japan, Italy, United Kingdom and India.

our approach

Considering the objective of research study, we conducted primary research in Japan, Italy, United Kingdom and India. Primary research was conducted using F2F and CATI. Secondary research was conducted using the company websites and product websites. This enabled us to decode key insights regarding the market size of prosthetic mitral valve in given geographies, epidemiology and disease burden of mitral regurgitation, key competitors in prosthetic mitral valve devices and unmet need analysis which in turn helped our client to understand certain crucial insights such as the preference of mitral valve treatment over repair, enhanced identification of new technological improvements, preference pattern of cardiac surgeons for prosthetic mitral valves selection and identification of estimated patient pool for mitral valve replacement surgery.

outcome

With a comprehensive study conducted by global vox populi, the study helped the client to plan effectively for a breakthrough in the mitral valve market.

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Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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