Market Research In Botswana

Botswana Profile:

  • Botswana officially the Republic of Botswana is a landlocked country located in Southern Africa.
  • The country’s high gross national income provides relatively high standard of living and the highest Human Development Index of continental Sub-Saharan Africa.
  • Botswana is a member of the African Union, the Southern African Development Community, the Commonwealth of Nations, and the United Nations.
  • Botswana ranks 30th out of 167 states in the 2012 Democracy Index and is the least corrupt country in Africa and ranks close to Portugal and South Korea.
  • Botswana has the fourth highest gross national income at purchasing power parity in Africa, giving it a standard of living around that of Mexico. However unemployment is around 20%, but unofficial estimates run much higher.

Botswana Economy:

  • Botswana maintained one of the world’s highest economic growth rates until the global recession and transformed itself from one of the poorest countries in the world to a middle-income country with a per capita GDP of $16,900 in 2016.
  • Diamond mining fuelled much of the economic expansion and currently accounts for one-quarter of GDP, approximately 85% of export earnings, and about one-third of the government’s revenues.
  • Tourism is the secondary earner of foreign exchange and many Batswana engage in subsistence farming and cattle rearing.
  • Botswana’s economy closely follows global economic trends because of its heavy reliance on a single luxury export.
  • In 2016, Botswana entered its fourth year of drought, detrimental to Botswana’s small, but vital agriculture sector, but diamond exports increased to their highest levels since 2013, buffering economic growth and registered 2.9% growth in 2016.

Botswana Facts:

  • Population: 2.2 million
  • Capital: Gaborone
  • Largest city: Gaborone
  • Area: 581,730 sq km
  • Major language: Setswana 77.3%, Sekalanga 7.4%, Shekgalagadi 3.4%, English (official) 2.8%, Zezuru/Shona 2%, Sesarwa 1.7%, Sembukushu 1.6%, Ndebele 1%, other 2.8%
  • Major religion: Christian 79.1%, Badimo 4.1%, other 1.4%
  • Life expectancy: 61.2 years (Male), 65.5 years (Female)
  • Monetary unit: 1 Pula(BWP) = 100 Thebe
  • Main exports: Diamonds, copper, nickel, soda ash, beef, textiles
  • GNI per Capita: $16,710

Our Market Research Services in Botswana:

We Employ A Wide Range of Research Techniques in Botswana:

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