Market Research In Brazil

Brazil Profile:

  • Brazil is officially known as Federative Republic of Brazil, is the largest country in both South America and Latin America.
  • Brazil one of 17 megadiverse countries, and is the subject of significant global interest and debate regarding deforestation and environmental protection.
  • Brazil is a member of the BRICS group, and its economy is the world’s eighth-largest by both nominal GDP and GDP (PPP) as of 2017.
  • Brazil is a founding member of the United Nations, the G20, BRICS, Union of South American Nations, Mercosul, Organization of American States, Organization of Ibero-American States and the CPLP.
  • Corruption costs Brazil almost $41 billion a year alone, with 69.9% of the country’s firms identifying the issue as a major constraint in successfully penetrating the global market. The country ranks 69th out of 178 countries in 2012 in Corruption Perceptions Index.

Brazil Economy:

  • Brazil is the eighth-largest economy in the world, but is recovering from a recession in 2015 and 2016 that ranks as the worst in the country’s history.
  • Falling commodity prices reduced export revenues and investment, which weakened the Brazilian real and cut tax revenues.
  • The economy has also been affected by multiple corruption scandals involving private companies and government officials.
  • Economic reforms proposed in 2016 aim to slow the growth of government spending and reduce barriers to foreign investment.
  • Brazil and its Mercosur partners have pledged to open the bloc to more trade and investment, but changes require approval of all five members, which makes policy adjustments too difficult to enact.

Brazil Facts:

  • Population: 207.4 million
  • Capital: Brasilia
  • Largest city: Sao Paulo
  • Area: 8,515,770 sq km
  • Major language: Portuguese
  • Major religion: Roman Catholic 64.6%, other Catholic 0.4%, Protestant 22.2%, other Christian 0.7%, Spiritist 2.2%, other 1.4%
  • Life expectancy: 70.5 years (Male), 77.7 years (Female)
  • Monetary unit: 1 Real(R$, BRL) = 100 Centavos
  • Main exports: Transport equipment, iron ore, soybeans, footwear, coffee, automobiles
  • GNI per Capita: $14,840

Our Market Research Services in Brazil:

We Employ A Wide Range of Research Techniques in Brazil:

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