Market Research In Cambodia

Cambodia Profile:

  • Cambodia officially known as the Kingdom of Cambodia and is divided into 25 provinces including the capital, 159 districts and 26 municipalities.
  • The country faces numerous challenges. Important socio-political issues includes widespread poverty, pervasive corruption, lack of political freedom, low human development and a high rate of hunger.
  • Cambodia scored dismally in an annual index (2015) ranking the rule of law in 102 countries, placing 99th overall and the worst in the region.
  • The Cambodian Government has been working with bilateral and multilateral donors, including the Asian Development Bank, the World Bank and IMF, to address the country’s many pressing needs; more than 30% of the government budget comes from donor assistance.
  • A major economic challenge for Cambodia over the next decade will be fashioning an economic environment in which the private sector can create enough jobs to handle Cambodia’s demographic imbalance.

Cambodia Economy:

  • Cambodia remains one of the poorest countries in Asia and long-term economic development remains a daunting challenge, inhibited by endemic corruption, limited human resources, high income inequality, and poor job prospects.
  • Cambodia has experienced strong economic growth between 2000 and 2010; GDP grew at an average annual rate of over 8% and at least 7% since 2011.
  • The tourism, garment, construction and real estate and agriculture sectors accounted for major growth. Around 600,000 people, the majority of them are women employed in garment and footwear sector. An additional 500,000 are employed in tourism sector and a further 50,000 people in construction.
  • Tourism has continued to grow rapidly with foreign arrivals exceeding 2 million per year since 2007 and reaching around 4.5 million visitors in 2014. Mining also is attracting some investor interest and the government has touted opportunities for mining bauxite, gold, iron and gems.
  • The population lacks education and productive skills, particularly in the impoverished countryside, which also lacks basic infrastructure.

Cambodia Facts:

  • Population: 16.2 million
  • Capital: Phnom Penh
  • Largest city: Phnom Penh
  • Area: 181,035 sq km
  • Major language: Khmer (official) 96.3%, other 3.7%
  • Major religion: Buddhist (official) 96.9%, Muslim 1.9%, Christian 0.4%, other 0.8%
  • Life expectancy: 62.4 years (Male), 67.5 years (Female)
  • Monetary unit: 1 Riel(KHR) = 100 Cents
  • Main exports: Clothing, timber, rubber, rice, fish, tobacco, footwear
  • GNI per Capita: $3,510

Our Market Research Services in Cambodia:

We Employ A Wide Range of Research Techniques in Cambodia:

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