global vox populi market research
Why our market research

We are a full-service market research firm in Italy – we assist you in B2B, B2C, and Healthcare studies

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global vox populi consumer insights
Global consumer insights

Rapid and sustainable market research solutions to the most complex business challenges with traditional and implicit research methodologies.

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global vox populi consulting
Consulting

A solution is proposed to provide clear business directions, identify investment opportunities and develop new revenue streams.

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Professional Associations

Industries

Automotive Market Research and Consulting in Italy
Chemical Market Research and Consulting in Italy
Construction Market Research and Consulting in Italy
Consumer Goods Market Research and Consulting in Italy
Energy and Power Market Research and Consulting in Italy
Entertainment Market Research and Consulting in Italy
Food and Beverage Market Research and Consulting in Italy
Healthcare Market Research and Consulting in Italy
Hospital Market Research and Consulting in Italy
Life Science Market Research and Consulting in Italy
Medical Device Market Research and Consulting in Italy
Metals and Mining Market Research and Consulting in Italy
Oil and Gas Market Research and Consulting in Italy
Pharmaceutical Market Research and Consulting in Italy
Retail Market Research and Consulting in Italy

Doing the right thing,
at the right time.

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Qualitative Research Projects

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Quantitative Research Projects

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Research Team Strength

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Interviewing Team

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Award Winning

Italy Profile:

  • Take the art works of Botticelli, Leonardo da Vinci, Michelangelo, Tintoretto and Caravaggio, the operas of Verdi and Puccini, the cinema of Federico Fellini, add the architecture of Venice, Florence and Rome and you have just a fraction of Italy’s treasures from over the centuries.
  • While the country is renowned for these and other delights, it is also notorious for its precarious political life and has had several dozen governments since the end of World War II.
  • The Italian political landscape underwent a seismic shift in the early 1990s when the “mani pulite” (“clean hands”) operation exposed corruption at the highest levels of politics and big business. Several former prime ministers were implicated and thousands of businessmen and politicians were investigated.
  • Italy was one of the six countries that signed the 1951 Paris Treaty setting Europe off on the path to integration. It has been staunchly at the heart of Europe ever since, although the government led by Mr Berlusconi in the early 2000s adopted a more Eurosceptic stance.

Italy Economy:

  • Italy has the eurozone’s third largest economy and a huge public debt – second only to Greece’s
  • Italy is the fourth largest European economy and for long enjoyed one of the highest per capita incomes in Europe, despite the decline in traditional industries such as textiles and car manufacturing as a result of globalization.
  • But it became one of the first eurozone victims of the global financial crisis of 2008. By mid-2012, Italy had the second-highest level of public debt – a towering 123% of GDP (annual economic output) – in the eurozone.
  • There is concern over Italy’s birth rate – one of the lowest in Europe – and the economic implications of an ageing population.

Italy Facts:

  • Population: 61 million
  • Capital: Rome
  • Area: 301,338 sq km (116,346 sq miles)
  • Major language: Italian
  • Major religion: Christianity
  • Life expectancy: 79 years (men), 85 years (women) (un)
  • Monetary unit: 1 euro = 100 cents
  • Main exports: Machinery and transport equipment, chemicals, clothes, wine
  • GNI per capita: $35,320
How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Research Industries

  • Advanced Materials Market Research in Italy
  • Agriculture Market Research in Italy
  • Automation Market Research in Italy
  • Automotive Market Research in Italy
  • Banking and Financial Market Research in Italy
  • Biotechnology Market Research in Italy
  • Chemicals Market Research in Italy
  • Construction Market Research in Italy
  • Consumer Finance Market Research in Italy
  • Consumer Goods Market Research in Italy
  • Consumer Health Market Research in Italy
  • Education Market Research in Italy
  • Electronics Market Research in Italy
  • Energy and Power Market Research in Italy
  • Engineering Market Research in Italy
  • Entertainment Market Research in Italy
  • Environment Market Research in Italy
  • Financial Market Research in Italy
  • Food and Beverage Market Research in Italy
  • Healthcare Market Research in Italy
  • Hospital Market Research in Italy
  • Hospitality Market Research in Italy
  • Insurance Market Research in Italy
  • IT and Telecom Market Research in Italy
  • Life Science Market Research in Italy
  • Media and Entertainment Market Research in Italy
  • Medical Device Market Research in Italy
  • Metals and Mining Market Research in Italy
  • Minerals & Metals Market Research in Italy
  • Oil and Gas Market Research in Italy
  • Packaging Market Research in Italy
  • Pet Care Market Research in Italy
  • Pharmaceutical Market Research in Italy
  • Retail Market Research in Italy
  • Telecommunication Market Research in Italy
  • Textile Market Research in Italy
  • Tobacco Market Research in Italy
  • Transportation and Shipping Market Research in Italy
  • Travel and Tourism Market Research in Italy

Research Methodologies

  • Qualitative Research in Italy
  • Quantitative Research in Italy
  • Advertising Research in Italy
  • Airport Research in Italy
  • Attitude and Usage Research in Italy
  • Audience Research in Italy
  • Automated Research in Italy
  • B2B Research in Italy
  • B2C Research in Italy
  • Benchmarking Analysis in Italy
  • Brand Equity Research in Italy
  • Brand Identity Research in Italy
  • Brand Image Tracking Research in Italy
  • Brand Loyalty Research in Italy
  • Brand Positioning Research in Italy
  • Brand Research in Italy
  • Bulletin Board Research in Italy
  • CAPI Research in Italy
  • Car Clinics Research in Italy
  • CATI Research in Italy
  • CAWI Research in Italy
  • CLT Testing in Italy
  • Company Research in Italy
  • Competitive Intelligence in Italy
  • Concept Optimization Research in Italy
  • Concept Testing Research in Italy
  • Conjoint Analysis Research in Italy
  • Consumer Trends Research in Italy
  • Content Analysis Research in Italy
  • Copy Testing Research in Italy
  • Corporate Image Research in Italy
  • Cross Tabulation Research in Italy
  • Cultural Research in Italy
  • Custom Market Research in Italy
  • Customer Loyalty Research in Italy
  • Customer Satisfaction Research in Italy
  • UX Research in Italy
  • Data Analysis in Italy
  • Data Processing in Italy
  • Data Tabulation in Italy
  • Demographic Analysis Research in Italy
  • Desk Research in Italy
  • Door To Door Research in Italy
  • Employee Surveys Research in Italy
  • Entertainment Research in Italy
  • Ethnic Groups Research in Italy
  • Ethnographic Research in Italy
  • Evaluation Studies Research in Italy
  • Eye Tracking and Facial Coding Research in Italy
  • Field Audits in Italy
  • Focus Groups Research in Italy
  • Forecasting in Italy
  • Gap Analysis in Italy
  • Global Data Collection in Italy
  • Home Usage Testing Research in Italy
  • Hybrid Research in Italy
  • Implicit Research in Italy
  • In Depth Research in Italy
  • In Home Research in Italy
  • In Store Research in Italy
  • Industrial Research in Italy
  • Insights and Advisory Services in Italy
  • Key Driver Analysis in Italy
  • Lifestyle Research in Italy
  • Mall Intercept Research in Italy
  • Market Opportunity Research in Italy
  • Market Segmentation Research in Italy
  • Marketing Effectiveness Research in Italy
  • Media Communication Research in Italy
  • Merger and Acquisition Research in Italy
  • Mystery Shopping in Italy
  • Neuromonitoring in Italy
  • New Product Research in Italy
  • New Venture Research in Italy
  • Observational Research in Italy
  • Omnibus Surveys in Italy
  • One On One Research in Italy
  • Online Communities in Italy
  • Online Diaries in Italy
  • Package Research in Italy
  • Political Polling Research in Italy
  • Price Elasticity Research in Italy
  • Pricing Analysis Research in Italy
  • Psychographic Research in Italy
  • Psychological Research in Italy
  • Public Opinion Research in Italy
  • Questionnaire Coding in Italy
  • Questionnaire Designing in Italy
  • Semiotics Research in Italy
  • Sensory Research in Italy
  • Sentiment Analysis Research in Italy
  • Shopper Insights Research in Italy
  • Social Media Research in Italy
  • Statistical Analysis in Italy
  • Survey Programming in Italy
  • Survey Reporting and Analysis in Italy
  • Survey Translation in Italy
  • SWOT Analysis of Companies in Italy
  • SWOT Analysis of Industries in Italy
  • Syndicated Research in Italy
  • Taste Tests Research in Italy
  • Tracking Research in Italy
  • Trade Surveys Research in Italy
  • Usability Testing in Italy
  • Website Usability Research in Italy

Marketing Research

Brand Strategy

Customer Loyalty Research