Market Research In Jamaica

Jamaica Profile:

  • Jamaica is an island country situated in the Caribbean Sea. It is the third-largest island of the Greater Antilles and the fourth-largest island country in the Caribbean.
  • High unemployment exacerbates the crime problem, including gang violence fuelled by the drug trade.
  • In 2006, Jamaica became part of the CARICOM Single Market and Economy (CSME) as one of the pioneering members.
  • Tourism is one of the major sectors in the economy with an estimated, 1.3 million foreign tourists visit Jamaica every year.
  • In April 2014, the Governments of Jamaica and China signed the preliminary agreements for the first phase of the Jamaican Logistics Hub (JLH) – the initiative that aims to position Kingston as the fourth node in the global logistics chain, joining Rotterdam, Dubai, and Singapore, and serving the Americas.

Jamaica Economy:

  • Jamaica is a mixed economy with both state enterprises and private sector businesses. Major sectors of the Jamaican economy include agriculture, mining, manufacturing, tourism, and financial and insurance services.
  • Tourism and mining are the leading earners of foreign exchange. Half the Jamaican economy relies on services, with half of its income coming from services such as tourism.
  • Earnings from remittances and tourism each account for about 15% of GDP, while bauxite/alumina exports have declined to less than 5% of GDP.
  • Jamaica’s economy has grown on average less than 1% a year for the last three decades and many impediments remain to growth: a bloated public sector which crowds out spending on important projects; high crime and corruption; red-tape; and a high debt-to-GDP ratio.
  • Jamaica has made steady progress in reducing its debt-to-GDP ratio from a high of almost 150% in 2012 to about 115% in 2017, in close collaboration with the International Monetary Fund.

Jamaica Facts:

  • Population: 2.99 million
  • Capital: Kingston
  • Largest city: Kingston
  • Area: 10,991 sq km
  • Major language: English, English patois
  • Major religion: Protestant 64.8%, Roman Catholic 2.2%, Jehovah’s Witness 1.9%, Rastafarian 1.1%, other 6.5%
  • Life expectancy: 72.1 years (Male), 75.4 years (Female)
  • Monetary unit: 1 Jamaican Dollar(J$, JMD) = 100 Cents
  • Main exports: Alumina, bauxite, sugar, rum, coffee, yams, beverages, chemicals, apparel, mineral fuels
  • GNI per Capita: $8,470

Our Market Research Services in Jamaica:

We Employ A Wide Range of Research Techniques in Jamaica:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

placeholder
Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Our Mission

We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.

Marketing Research

Our Vision

To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.

Brand Strategy

Our Values

The following values are associated with our organization vision and mission;

  • Employees comes first
  • Respect and professionalism
  • Integrity and ethical practices
  • Excellence and innovation

Customer Loyalty Research