global vox populi market research
Why our market research

We are a full-service market research firm in Japan – we assist you in B2B, B2C, and Healthcare studies

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global vox populi consumer insights
Global consumer insights

Rapid and sustainable market research solutions to the most complex business challenges with traditional and implicit research methodologies.

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global vox populi consulting
Consulting

A solution is proposed to provide clear business directions, identify investment opportunities and develop new revenue streams.

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Professional Associations

Industries

Automotive Market Research and Consulting in Japan
Chemical Market Research and Consulting in Japan
Construction Market Research and Consulting in Japan
Consumer Goods Market Research and Consulting in Japan
Energy and Power Market Research and Consulting in Japan
Entertainment Market Research and Consulting in Japan
Food and Beverage Market Research and Consulting in Japan
Healthcare Market Research and Consulting in Japan
Hospital Market Research and Consulting in Japan
Life Science Market Research and Consulting in Japan
Medical Device Market Research and Consulting in Japan
Metals and Mining Market Research and Consulting in Japan
Oil and Gas Market Research and Consulting in Japan
Pharmaceutical Market Research and Consulting in Japan
Retail Market Research and Consulting in Japan

Doing the right thing,
at the right time.

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Qualitative Research Projects

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Quantitative Research Projects

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Research Team Strength

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Interviewing Team

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Award Winning

Japan Profile:

  • Japan has the world’s third-largest economy, having achieved remarkable growth in the second half of the 20th Century after the devastation of World War II.
  • Its role in the international community is considerable. It is a major aid donor and a source of global capital and credit.
  • More than three quarters of the population live in sprawling cities on the coastal fringes of Japan’s four mountainous, heavily-wooded islands.
  • Japan’s rapid post-war expansion – propelled by highly successful car and consumer electronics industries – ran out of steam by the 1990s under a mounting debt burden that successive government have failed to address.
  • Japan remains a traditional society with strong social and employment hierarchies – Japanese men have tended to work for the same employer throughout their working lives.
  • But this and other traditions are under pressure as a young generation more inclined towards Western culture and ideas grows up.
  • Twenty percent of the world’s earthquakes take place in Japan, which sits on the boundaries of at least three tectonic plates. Schools and office workers regularly take part in earthquake drills, and waiting for “the big one” is deeply engrained in the national psyche.

Japan Economy:

  • Japan has the world’s third-largest economy; its multinationals are household names. But a spiraling public debt has hampered competitiveness

Japan Facts:

  • Population: 126.4 million
  • Capital: Tokyo
  • Area: 377,864 sq km (145,894 sq miles)
  • Major language: Japanese
  • Major religions: Shintoism, buddhism
  • Life expectancy: 80 years (men), 87 years (women) (un)
  • Monetary unit: Yen
  • Main exports: Vehicles, computer parts, chemicals, scientific instruments and watches
  • GNI per capita: $44,900
How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Research Industries

  • Advanced Materials Market Research in Japan
  • Agriculture Market Research in Japan
  • Automation Market Research in Japan
  • Automotive Market Research in Japan
  • Banking and Financial Market Research in Japan
  • Biotechnology Market Research in Japan
  • Chemicals Market Research in Japan
  • Construction Market Research in Japan
  • Consumer Finance Market Research in Japan
  • Consumer Goods Market Research in Japan
  • Consumer Health Market Research in Japan
  • Education Market Research in Japan
  • Electronics Market Research in Japan
  • Energy and Power Market Research in Japan
  • Engineering Market Research in Japan
  • Entertainment Market Research in Japan
  • Environment Market Research in Japan
  • Financial Market Research in Japan
  • Food and Beverage Market Research in Japan
  • Healthcare Market Research in Japan
  • Hospital Market Research in Japan
  • Hospitality Market Research in Japan
  • Insurance Market Research in Japan
  • IT and Telecom Market Research in Japan
  • Life Science Market Research in Japan
  • Media and Entertainment Market Research in Japan
  • Medical Device Market Research in Japan
  • Metals and Mining Market Research in Japan
  • Minerals & Metals Market Research in Japan
  • Oil and Gas Market Research in Japan
  • Packaging Market Research in Japan
  • Pet Care Market Research in Japan
  • Pharmaceutical Market Research in Japan
  • Retail Market Research in Japan
  • Telecommunication Market Research in Japan
  • Textile Market Research in Japan
  • Tobacco Market Research in Japan
  • Transportation and Shipping Market Research in Japan
  • Travel and Tourism Market Research in Japan

Research Methodologies

  • Qualitative Research in Japan
  • Quantitative Research in Japan
  • Advertising Research in Japan
  • Airport Research in Japan
  • Attitude and Usage Research in Japan
  • Audience Research in Japan
  • Automated Research in Japan
  • B2B Research in Japan
  • B2C Research in Japan
  • Benchmarking Analysis in Japan
  • Brand Equity Research in Japan
  • Brand Identity Research in Japan
  • Brand Image Tracking Research in Japan
  • Brand Loyalty Research in Japan
  • Brand Positioning Research in Japan
  • Brand Research in Japan
  • Bulletin Board Research in Japan
  • CAPI Research in Japan
  • Car Clinics Research in Japan
  • CATI Research in Japan
  • CAWI Research in Japan
  • CLT Testing in Japan
  • Company Research in Japan
  • Competitive Intelligence in Japan
  • Concept Optimization Research in Japan
  • Concept Testing Research in Japan
  • Conjoint Analysis Research in Japan
  • Consumer Trends Research in Japan
  • Content Analysis Research in Japan
  • Copy Testing Research in Japan
  • Corporate Image Research in Japan
  • Cross Tabulation Research in Japan
  • Cultural Research in Japan
  • Custom Market Research in Japan
  • Customer Loyalty Research in Japan
  • Customer Satisfaction Research in Japan
  • UX Research in Japan
  • Data Analysis in Japan
  • Data Processing in Japan
  • Data Tabulation in Japan
  • Demographic Analysis Research in Japan
  • Desk Research in Japan
  • Door To Door Research in Japan
  • Employee Surveys Research in Japan
  • Entertainment Research in Japan
  • Ethnic Groups Research in Japan
  • Ethnographic Research in Japan
  • Evaluation Studies Research in Japan
  • Eye Tracking and Facial Coding Research in Japan
  • Field Audits in Japan
  • Focus Groups Research in Japan
  • Forecasting in Japan
  • Gap Analysis in Japan
  • Global Data Collection in Japan
  • Home Usage Testing Research in Japan
  • Hybrid Research in Japan
  • Implicit Research in Japan
  • In Depth Research in Japan
  • In Home Research in Japan
  • In Store Research in Japan
  • Industrial Research in Japan
  • Insights and Advisory Services in Japan
  • Key Driver Analysis in Japan
  • Lifestyle Research in Japan
  • Mall Intercept Research in Japan
  • Market Opportunity Research in Japan
  • Market Segmentation Research in Japan
  • Marketing Effectiveness Research in Japan
  • Media Communication Research in Japan
  • Merger and Acquisition Research in Japan
  • Mystery Shopping in Japan
  • Neuromonitoring in Japan
  • New Product Research in Japan
  • New Venture Research in Japan
  • Observational Research in Japan
  • Omnibus Surveys in Japan
  • One On One Research in Japan
  • Online Communities in Japan
  • Online Diaries in Japan
  • Package Research in Japan
  • Political Polling Research in Japan
  • Price Elasticity Research in Japan
  • Pricing Analysis Research in Japan
  • Psychographic Research in Japan
  • Psychological Research in Japan
  • Public Opinion Research in Japan
  • Questionnaire Coding in Japan
  • Questionnaire Designing in Japan
  • Semiotics Research in Japan
  • Sensory Research in Japan
  • Sentiment Analysis Research in Japan
  • Shopper Insights Research in Japan
  • Social Media Research in Japan
  • Statistical Analysis in Japan
  • Survey Programming in Japan
  • Survey Reporting and Analysis in Japan
  • Survey Translation in Japan
  • SWOT Analysis of Companies in Japan
  • SWOT Analysis of Industries in Japan
  • Syndicated Research in Japan
  • Taste Tests Research in Japan
  • Tracking Research in Japan
  • Trade Surveys Research in Japan
  • Usability Testing in Japan
  • Website Usability Research in Japan

Marketing Research

Brand Strategy

Customer Loyalty Research