Market Research In Lesotho

Lesotho Profile:

  • Lesotho, officially the Kingdom of Lesotho, is an enclaved country in southern Africa and is divided into ten districts, each headed by a district administrator.
  • Lesotho is a member of the United Nations, the Commonwealth of Nations and the Southern African Development Community (SADC).
  • The country is among the “Low Human Development” countries (rank 160 of 187 on the Human Development Index.
  • Water and diamonds are Lesotho’s significant natural resources. Diamond mining in Lesotho has grown in recent years and accounts for nearly 9% of GDP.
  • Lesotho also gains royalties from the South African Government for water transferred to South Africa from a dam and reservoir system in Lesotho. However, the government continues to strengthen its tax system to reduce dependency on customs duties and other transfers.

Lesotho Economy:

  • Lesotho is geographically surrounded by South Africa and economically integrated with it as well. The economy of Lesotho is based on agriculture, livestock, manufacturing, and mining.
  • The government maintains a large presence in the economy – government consumption accounted for 27% of GDP in 2016.
  • Lesotho has progressed in moving from a predominantly subsistence-oriented economy to a lower middle-income economy exporting natural resources and manufacturing goods.
  • The country depends heavily on inflows of workers’ remittances and receipts from the Southern African Customs Union (SACU).
  • Almost 50% of the population earn income through informal crop cultivation or animal husbandry with nearly two-thirds of the country’s income coming from the agricultural sector.

Lesotho Facts:

  • Population: 1.9 million
  • Capital: Maseru
  • Largest city: Maseru
  • Area: 30,355 sq km
  • Major language: Sesotho (official) (southern Sotho), English (official), Zulu, Xhosa
  • Major religion: Christian 80%, indigenous beliefs 20%
  • Life expectancy: 53 years (Male), 53.1 years (Female)
  • Monetary unit: 1 Maloti(LSL) = 100 Lisente
  • Main exports: Manufactures (clothing, footwear), wool and mohair, food and live animals, electricity, water, diamonds
  • GNI per Capita: $3,340

Our Market Research Services in Lesotho:

We Employ A Wide Range of Research Techniques in Lesotho:

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