Market Research In Poland

Poland Profile:

  • Poland, officially the Republic of Poland is a unitary sovereign state in Central Europe and is divided into 16 administrative subdivisions.
  • Poland has developed a rich cultural heritage, including numerous historical monuments. It has 15 UNESCO World Heritage Sites, 14 of which are cultural.
  • Poland has the 8th largest and one of the most dynamic economies in the European Union, simultaneously achieving a very high rank on the Human Development Index.
  • Poland faces several systemic challenges, which include addressing some of the remaining deficiencies in its road and rail infrastructure, business environment, rigid labor code, the commercial court system, government red tape, and burdensome tax system, especially for entrepreneurs.
  • Poland is a member state of the European Union, the Schengen Area, the United Nations, NATO, the OECD, the Three Seas Initiative, and the Visegrád Group.

Poland Economy:

  • Poland has the sixth-largest economy in the EU and has long had a reputation as a business-friendly country with largely sound macroeconomic policies.
  • The Polish economy performed well during the 2014-16 period, with the real GDP growth rate exceeding 3%, in part because of the government’s fiscal prudence.
  • Poland’s economic growth in 2017 is projected to be slow, however, because of government’s increase in social spending since 2015, including the provision of cash transfers for low-income families, families with more than one child and the reduction of the retirement age which will take effect in October 2017.
  • The government has tried to introduce new taxes and boost tax compliance to offset the costs of the social spending programs and relieve upward pressure on the budget deficit.
  • Long-term challenges include diversifying Poland’s energy mix, strengthening investments in innovation, research, and development, as well as stemming the outflow of educated young Poles to other EU member states, persistently low fertility rates and the aging of the Solidarity-era baby boom generation.

Poland Facts:

  • Population: 38.5 million
  • Capital: Warsaw
  • Largest city: Warsaw
  • Area: 312,685 sq km
  • Major language: Polish (official) 98.2%, Silesian 1.4%, other 1.1%
  • Major religion: Catholic 87.2%, Orthodox 1.3%, Protestant 0.4%, unspecified 10.8%
  • Life expectancy: 73.9 years (Male), 81.8 years (Female)
  • Monetary unit: 1 Zloty(PLN) = 100 Groszy
  • Main exports: Machinery and transport equipment 37.8%, intermediate manufactured goods 23.7%, miscellaneous manufactured goods 17.1%, food and live animals 7.6%
  • GNI per Capita: $26,820

Our Market Research Services in Poland:

We Employ A Wide Range of Research Techniques in Poland:

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