Market Research In Samoa

Samoa Profile:

  • The Independent State of Samoa, commonly known as Samoa and, until 1997, known as Western Samoa, is a unitary parliamentary democracy with eleven administrative divisions.
  • The country has two main islands that are Savai’i and Upolu with four smaller islands surrounding the landmasses.
  • Samoa is a member of the Commonwealth of Nations. Western Samoa was admitted to the United Nations on 15 December 1976.
  • Major areas of concern include the under-representation of women, domestic violence, and poor prison conditions. Homosexual acts are illegal in Samoa.
  • The country’s currency is the Samoan tālā, issued and regulated by the Central Bank of Samoa

Samoa Economy:

  • The economy of Samoa has traditionally been dependent on agriculture and fishing at the local level.
  • The industrial sector is the largest component of GDP at 58.4%. The service sector accounts for nearly three-quarters of GDP and employs approximately 50% of the labor force. Tourism is an expanding sector accounting for 25% of GDP
  • In modern times, development aid, private family remittances from overseas, and agricultural exports have become key factors in the nation’s economy.
  • The Samoan labor force is estimated at 90,000. Agriculture, including fishing, employs two-thirds of the labor force and furnishes 90% of exports.
  • The Samoan Government has called for deregulation of the country’s financial sector, encouragement of investment, and continued fiscal discipline, while at the same time protecting the environment

Samoa Facts:

  • Population: 200,108
  • Capital: Apia
  • Largest city: Apia
  • Area: 2,831 sq km
  • Major language: Samoan (Polynesian) (official), English
  • Major religion: Protestant 57.4%, Roman Catholic 19.4%, Mormon 15.2%, Worship Centre 1.7%, other Christian 5.5%, other 0.7%
  • Life expectancy: 71.1 years (Male), 77 years (Female)
  • Monetary unit: 1 Tala (WS$, WST) = 100 Sene
  • Main exports: Fish, coconut oil and cream, nonu, copra, taro, automotive parts, garments, beer
  • GNI per Capita: $6,240

Our Market Research Services in Samoa:

We Employ A Wide Range of Research Techniques in Samoa:

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