Market Research In Senegal

Senegal Profile:

  • Senegal, officially the Republic of Senegal, is a country in West Africa and is subdivided into 14 regions.
  • The main industries include food processing, mining, cement, artificial fertilizer, chemicals, textiles, refining imported petroleum, and tourism.
  • Senegal has a high profile in many international organizations and was a member of the UN Security Council in 1988–89 and 2015–2016.
  • Senegal is part of the Economic Community of West African States (ECOWAS) and also a member of the African Union (AU) and the Community of Sahel-Saharan States.
  • Senegal will increase the national family allowances program and the community development emergency program in 2016. Electricity supply is a chief constraint for Senegal’s development.

Senegal Economy:

  • Senegal’s economy is driven by mining, construction, tourism, fisheries, and agriculture, which are the primary sources of employment in rural areas.
  • Senegal relies heavily on donor assistance, remittances, and foreign direct investment.
  • For the first time in the past 12 years, Senegal reached a growth rate of 6.5% in 2015 and surpassed 6.6% in 2016, due in part to a buoyant performance in agriculture because of higher rainfall and productivity in the sector.
  • Because of the country’s high illiteracy rate (more than 40%), high unemployment and widespread poverty, Senegalese youths face dim prospects; women are especially disadvantaged.
  • Emerging Senegal Plan (ESP), which aims to implement priority economic reforms and investment projects to increase economic growth while preserving macroeconomic stability and debt sustainability.

Senegal Facts:

  • Population: 14.7 million
  • Capital: Dakar
  • Largest city: Dakar
  • Area: 196,722 sq km
  • Major language: French (official), Wolof, Pular, Jola, Mandinka, Serer, Soninke
  • Major religion: Muslim 95.3%, Christian 4.3%, animist 0.4%
  • Life expectancy: 60 years (Male), 64.3 years (Female)
  • Monetary unit: 1 Franc CFA(CFA Fr, XOF) = 100 Centimes
  • Main exports: Fish, groundnuts (peanuts), petroleum products, phosphates, cotton
  • GNI per Capita: $2,490

Our Market Research Services in Senegal:

We Employ A Wide Range of Research Techniques in Senegal:

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