global vox populi market research
Why our market research

We are a full-service market research firm in South Africa – we assist you in B2B, B2C, and Healthcare studies

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global vox populi consumer insights
Global consumer insights

Rapid and sustainable market research solutions to the most complex business challenges with traditional and implicit research methodologies.

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global vox populi consulting
Consulting

A solution is proposed to provide clear business directions, identify investment opportunities and develop new revenue streams.

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Professional Associations

Industries

Automotive Market Research and Consulting in South Africa
Chemical Market Research and Consulting in South Africa
Construction Market Research and Consulting in South Africa
Consumer Goods Market Research and Consulting in South Africa
Energy and Power Market Research and Consulting in South Africa
Entertainment Market Research and Consulting in South Africa
Food and Beverage Market Research and Consulting in South Africa
Healthcare Market Research and Consulting in South Africa
Hospital Market Research and Consulting in South Africa
Life Science Market Research and Consulting in South Africa
Medical Device Market Research and Consulting in South Africa
Metals and Mining Market Research and Consulting in South Africa
Oil and Gas Market Research and Consulting in South Africa
Pharmaceutical Market Research and Consulting in South Africa
Retail Market Research and Consulting in South Africa

Doing the right thing,
at the right time.

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Qualitative Research Projects

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Quantitative Research Projects

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Award Winning

South Africa Profile:

  • South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa.
  • South Africa’s stability and economic growth have acted as a magnet for refugees and asylum seekers from nearby countries, despite the prevalence of discrimination and xenophobic violence.
  • International investors are concerned about the country’s long-term economic stability; as of December 2016, most major international credit rating agencies placed South Africa only one level above junk bond status.
  • The country was a founding member of the United Nations, the African Union (AU) and the AU’s New Partnership for Africa’s Development (NEPAD).
  • The government faces growing pressure from urban constituencies to improve the delivery of basic services to low-income areas, to increase job growth and to provide university level-education at affordable prices

South Africa Economy:

  • South Africa is a middle-income emerging market with an abundant supply of natural resources; well-developed financial, legal, communications, energy and transport sectors.
  • Economic growth has decelerated in recent years, slowing to an estimated 0.3% in 2016. In the stock exchange market the country is Africa’s largest and among the top 20 in the world.
  • Official unemployment is roughly 26% of the workforce and runs significantly higher among black youth. Unemployment, poverty and inequality are among the highest in the world, which remain a challenge.
  • Even though the country’s modern infrastructure supports a relatively efficient distribution of goods to major urban centers throughout the region, unstable electricity supplies retard growth.
  • South Africa’s economic policy has focused on controlling inflation; however, the structural constraints that limit economic growth, such as skills shortages, declining global competitiveness and frequent work stoppages due to strike action.

South Africa Facts:

  • Population: 54.8 million
  • Capital: Pretoria
  • Largest city: Johannesburg
  • Area: 1,219,090 sq km
  • Major language: isiZulu (official) 22.7%, isiXhosa (official) 16%, Afrikaans (official) 13.5%, English (official) 9.6%, Sepedi (official) 9.1%, Setswana (official) 8%, Sesotho (official) 7.6%, Xitsonga (official) 4.5%, siSwati (official) 2.5%, Tshivenda (official) 2.4%, isiNdebele (official) 2.1%
  • Major religion: Protestant 36.6%, Catholic 7.1%, Muslim 1.5%, other Christian 36%, other 2.3%
  • Life expectancy: 62.4 years (Male), 62.4 years (Female)
  • Monetary unit: 1 Rand(ZAR) = 100 Cents
  • Main exports: Gold, diamonds, platinum, other metals and minerals, machinery and equipment
  • GNI per Capita: $12,880
How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Research Industries

  • Advanced Materials Market Research in South Africa
  • Agriculture Market Research in South Africa
  • Automation Market Research in South Africa
  • Automotive Market Research in South Africa
  • Banking and Financial Market Research in South Africa
  • Biotechnology Market Research in South Africa
  • Chemicals Market Research in South Africa
  • Construction Market Research in South Africa
  • Consumer Finance Market Research in South Africa
  • Consumer Goods Market Research in South Africa
  • Consumer Health Market Research in South Africa
  • Education Market Research in South Africa
  • Electronics Market Research in South Africa
  • Energy and Power Market Research in South Africa
  • Engineering Market Research in South Africa
  • Entertainment Market Research in South Africa
  • Environment Market Research in South Africa
  • Financial Market Research in South Africa
  • Food and Beverage Market Research in South Africa
  • Healthcare Market Research in South Africa
  • Hospital Market Research in South Africa
  • Hospitality Market Research in South Africa
  • Insurance Market Research in South Africa
  • IT and Telecom Market Research in South Africa
  • Life Science Market Research in South Africa
  • Media and Entertainment Market Research in South Africa
  • Medical Device Market Research in South Africa
  • Metals and Mining Market Research in South Africa
  • Minerals & Metals Market Research in South Africa
  • Oil and Gas Market Research in South Africa
  • Packaging Market Research in South Africa
  • Pet Care Market Research in South Africa
  • Pharmaceutical Market Research in South Africa
  • Retail Market Research in South Africa
  • Telecommunication Market Research in South Africa
  • Textile Market Research in South Africa
  • Tobacco Market Research in South Africa
  • Transportation and Shipping Market Research in South Africa
  • Travel and Tourism Market Research in South Africa

Research Methodologies

  • Qualitative Research in South Africa
  • Quantitative Research in South Africa
  • Advertising Research in South Africa
  • Airport Research in South Africa
  • Attitude and Usage Research in South Africa
  • Audience Research in South Africa
  • Automated Research in South Africa
  • B2B Research in South Africa
  • B2C Research in South Africa
  • Benchmarking Analysis in South Africa
  • Brand Equity Research in South Africa
  • Brand Identity Research in South Africa
  • Brand Image Tracking Research in South Africa
  • Brand Loyalty Research in South Africa
  • Brand Positioning Research in South Africa
  • Brand Research in South Africa
  • Bulletin Board Research in South Africa
  • CAPI Research in South Africa
  • Car Clinics Research in South Africa
  • CATI Research in South Africa
  • CAWI Research in South Africa
  • CLT Testing in South Africa
  • Company Research in South Africa
  • Competitive Intelligence in South Africa
  • Concept Optimization Research in South Africa
  • Concept Testing Research in South Africa
  • Conjoint Analysis Research in South Africa
  • Consumer Trends Research in South Africa
  • Content Analysis Research in South Africa
  • Copy Testing Research in South Africa
  • Corporate Image Research in South Africa
  • Cross Tabulation Research in South Africa
  • Cultural Research in South Africa
  • Custom Market Research in South Africa
  • Customer Loyalty Research in South Africa
  • Customer Satisfaction Research in South Africa
  • UX Research in South Africa
  • Data Analysis in South Africa
  • Data Processing in South Africa
  • Data Tabulation in South Africa
  • Demographic Analysis Research in South Africa
  • Desk Research in South Africa
  • Door To Door Research in South Africa
  • Employee Surveys Research in South Africa
  • Entertainment Research in South Africa
  • Ethnic Groups Research in South Africa
  • Ethnographic Research in South Africa
  • Evaluation Studies Research in South Africa
  • Eye Tracking and Facial Coding Research in South Africa
  • Field Audits in South Africa
  • Focus Groups Research in South Africa
  • Forecasting in South Africa
  • Gap Analysis in South Africa
  • Global Data Collection in South Africa
  • Home Usage Testing Research in South Africa
  • Hybrid Research in South Africa
  • Implicit Research in South Africa
  • In Depth Research in South Africa
  • In Home Research in South Africa
  • In Store Research in South Africa
  • Industrial Research in South Africa
  • Insights and Advisory Services in South Africa
  • Key Driver Analysis in South Africa
  • Lifestyle Research in South Africa
  • Mall Intercept Research in South Africa
  • Market Opportunity Research in South Africa
  • Market Segmentation Research in South Africa
  • Marketing Effectiveness Research in South Africa
  • Media Communication Research in South Africa
  • Merger and Acquisition Research in South Africa
  • Mystery Shopping in South Africa
  • Neuromonitoring in South Africa
  • New Product Research in South Africa
  • New Venture Research in South Africa
  • Observational Research in South Africa
  • Omnibus Surveys in South Africa
  • One On One Research in South Africa
  • Online Communities in South Africa
  • Online Diaries in South Africa
  • Package Research in South Africa
  • Political Polling Research in South Africa
  • Price Elasticity Research in South Africa
  • Pricing Analysis Research in South Africa
  • Psychographic Research in South Africa
  • Psychological Research in South Africa
  • Public Opinion Research in South Africa
  • Questionnaire Coding in South Africa
  • Questionnaire Designing in South Africa
  • Semiotics Research in South Africa
  • Sensory Research in South Africa
  • Sentiment Analysis Research in South Africa
  • Shopper Insights Research in South Africa
  • Social Media Research in South Africa
  • Statistical Analysis in South Africa
  • Survey Programming in South Africa
  • Survey Reporting and Analysis in South Africa
  • Survey Translation in South Africa
  • SWOT Analysis of Companies in South Africa
  • SWOT Analysis of Industries in South Africa
  • Syndicated Research in South Africa
  • Taste Tests Research in South Africa
  • Tracking Research in South Africa
  • Trade Surveys Research in South Africa
  • Usability Testing in South Africa
  • Website Usability Research in South Africa

Marketing Research

Brand Strategy

Customer Loyalty Research