Market Research In Swaziland

Swaziland Profile:

  • Swaziland, officially the Kingdom of Swaziland is a sovereign state in Southern Africa and is one of the smallest countries in Africa.
  • Swaziland depends on South Africa for 60% of its exports and for more than 90% of its imports.
  • Swaziland is a lower middle-income country, but its income distribution is highly skewed, with an estimated 20% of the population controlling 80% of the nation’s wealth.
  • Swaziland’s currency is pegged to the South African rand, effectively relinquishing Swaziland’s monetary policy to South Africa.
  • Swaziland is a member of the Southern African Customs Union (SACU), Common Market for Eastern and Southern Africa (COMESA), the Southern African Development Community (SADC), the African Union, the Commonwealth of Nations and the United Nations.

Swaziland Economy:

  • Swaziland is a developing country with a small economy. With a GDP per capita of $9,714, it is classified as a country with a lower-middle income.
  • The government is dependent on customs duties from the Southern African Customs Union (SACU) for 49% of revenue; income tax accounts for 27% and a valued added tax for 19% of revenues.
  • Sugar and soft drink concentrate are the largest foreign exchange earners. Mining has declined in importance in recent years. Coal, gold, diamond, and quarry stone mines are small scale, and the only iron ore mine closed in 2014.
  • Subsistence agriculture employs approximately 70% of the population. A weak and deteriorating economy, high unemployment, rapid population growth, and an uneven distribution of resources all combine to worsen already persistent poverty and food insecurity, especially in rural areas.
  • The IMF forecasted that Swaziland’s economy will grow at a slower pace in 2017 because of a region-wide drought, which is likely to hurt Swaziland’s revenue from sugar exports and other agricultural products; tourism and transport sectors will also decline.

Swaziland Facts:

  • Population: 1.5 million
  • Capital: Mbabane
  • Largest city: Mbabane
  • Area: 17,364 sq km
  • Major language: English (official), siSwati (official)
  • Major religion: Christian 90%, Muslim 2%, other 8%
  • Life expectancy: 52.7 years (Male), 51.5 years (Female)
  • Monetary unit: 1 Lilangeni (SZL) = 100 Cents
  • Main exports: Soft drink concentrates, sugar, timber, cotton yarn, refrigerators, citrus, and canned fruit
  • GNI per Capita: $8,320

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