Market Research In Switzerland

Switzerland Profile:

  • Switzerland, officially the Swiss Confederation, is a federal republic in Europe. It consists of 26 cantons, and the city of Bern is the seat of the federal authorities.
  • Switzerland ranks at or near the top globally in several metrics of national performance, including government transparency, civil liberties, quality of life, economic competitiveness and human development.
  • Switzerland is a relatively easy place to do business, currently ranking 20th of 189 countries in the Ease of Doing Business Index.
  • Switzerland is a founding member of the European Free Trade Association, but notably not part of the European Union or the European Economic Area.
  • In recent years, Switzerland has responded to increasing pressure from neighboring countries and trading partners to reform its banking secrecy laws, by agreeing to conform to OECD regulations on administrative assistance in tax matters, including tax evasion.

Switzerland Economy:

  • Switzerland is one of the most developed countries in the world, with the highest nominal wealth per adult and the eighth-highest per capita gross domestic product according to the IMF.
  • The franc’s strength has made Swiss exports less competitive and weakened the country’s growth outlook; GDP growth fell below 2% per year from 2011-16.
  • Switzerland’s most important economic sector is manufacturing and its economy benefits from a highly developed service sector, led by financial services, and a manufacturing industry that specializes in high-technology, knowledge-based production.
  • Its economic and political stability, transparent legal system, exceptional infrastructure, efficient capital markets, and low corporate tax rates also make Switzerland one of the world’s most competitive economies.
  • The Swiss have brought their economic practices largely into conformity with the EU’s to enhance their international competitiveness, but some trade protectionism remains, particularly for its small agricultural sector

Switzerland Facts:

  • Population: 8.2 million
  • Capital: Bern
  • Largest city: Zürich
  • Area: 41,277 sq km
  • Major language: German (official) 63%, French (official) 22.7%, Italian (official) 8.1%, English 4.9%, Portuguese 3.7%, Albanian 3%, Serbo-Croatian 2.4%, Spanish 2.2%, Romansch (official) 0.5%, other 7.1%
  • Major religion: Roman Catholic 37.3%, Protestant 24.9%, other Christian 5.8%, Muslim 5.1%, other 1.4%, Jewish 0.2%
  • Life expectancy: 80.3 years (Male), 85.1 years (Female)
  • Monetary unit: 1 Swiss Franc (SwFr, CHF) = 100 Centimes
  • Main exports: Machinery, chemicals, metals, watches, agricultural products
  • GNI per Capita: $63,660

Our Market Research Services in Switzerland:

We Employ A Wide Range of Research Techniques in Switzerland:

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