Market Research In Uganda

Uganda Profile:

  • Uganda, officially the Republic of Uganda is a landlocked country in East Africa.
  • Uganda lies within the Nile basin, and has a varied but generally a modified equatorial climate.
  • Uganda has substantial natural resources, including fertile soils, regular rainfall, small deposits of copper, gold, and other minerals, and recently discovered oil.
  • Unchecked, population increase will further strain the availability of arable land and natural resources and overwhelm the country’s limited means for providing food, employment, education, health care, housing, and basic services.
  • The budget is dominated by energy and road infrastructure spending, while relying on donor support for long-term drivers of growth, including agriculture, health, and education.

Uganda Economy:

  • Agriculture is the most important sector of the economy, employing more than one-third of the workforce. Coffee accounts for the bulk of export revenues.
  • Uganda has a small industrial sector that is dependent on imported inputs like oil and equipment. Industrial growth is impeded by high-costs due to poor infrastructure, low levels of private investment, and the depreciation of the Ugandan shilling.
  • Overall productivity is hampered by a number of supply-side constraints, including underinvestment in an agricultural sector that continues to rely on rudimentary technology.
  • Uganda faces many economic challenges. Instability in South Sudan has led to a sharp increase in Sudanese refugees and is disrupting Uganda’s main export market.
  • High energy costs, inadequate transportation and energy infrastructure, insufficient budgetary discipline, and corruption inhibit economic development and investor confidence.

Uganda Facts:

  • Population: 39.6 million
  • Capital: Kampala
  • Largest city: Kampala
  • Area: 241,038 sq km
  • Major language: English (official), Ganda or Luganda, other Niger-Congo languages, Nilo-Saharan languages, Swahili, Arabic
  • Major religion: Protestant 45.1%, Roman Catholic 39.3%, Muslim 13.7%, other 1.6%
  • Life expectancy: 54.4 years (Male), 57.3 years (Female)
  • Monetary unit: 1 Uganda Shilling (USh, UGX) = 100 Cents
  • Main exports: Coffee, fish and fish products, tea, cotton, flowers, horticultural products; gold
  • GNI per Capita: $1,790

Our Market Research Services in Uganda:

We Employ A Wide Range of Research Techniques in Uganda:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

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