global vox populi market research
Why our market research

We are a full-service market research firm in Vietnam – we assist you in B2B, B2C, and Healthcare studies

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global vox populi consumer insights
Global consumer insights

Rapid and sustainable market research solutions to the most complex business challenges with traditional and implicit research methodologies.

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global vox populi consulting
Consulting

A solution is proposed to provide clear business directions, identify investment opportunities and develop new revenue streams.

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Professional Associations

Industries

Automotive Market Research and Consulting in Vietnam
Chemical Market Research and Consulting in Vietnam
Construction Market Research and Consulting in Vietnam
Consumer Goods Market Research and Consulting in Vietnam
Energy and Power Market Research and Consulting in Vietnam
Entertainment Market Research and Consulting in Vietnam
Food and Beverage Market Research and Consulting in Vietnam
Healthcare Market Research and Consulting in Vietnam
Hospital Market Research and Consulting in Vietnam
Life Science Market Research and Consulting in Vietnam
Medical Device Market Research and Consulting in Vietnam
Metals and Mining Market Research and Consulting in Vietnam
Oil and Gas Market Research and Consulting in Vietnam
Pharmaceutical Market Research and Consulting in Vietnam
Retail Market Research and Consulting in Vietnam

Doing the right thing,
at the right time.

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Qualitative Research Projects

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Quantitative Research Projects

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Research Team Strength

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Interviewing Team

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Award Winning

Vietnam Profile:

  • Vietnam, a one-party Communist state, has one of south-east Asia’s fastest-growing economies and has set its sights on becoming a developed nation by 2020.
  • It became a unified country once more in 1975 when the armed forces of the Communist north seized the south.
  • This followed three decades of bitter wars, in which the Communists fought first against the colonial power France, then against South Vietnam and its US backers. In its latter stages, the conflict held the attention of the world.
  • The US joined the hostilities in order to stem the “domino effect” of successive countries falling to Communism.
  • The war produced heavy casualties on both sides, atrocities against civilians, and the indiscriminate destruction and contamination of much of the landscape.

Vietnam Economy:

  • It is becoming a major manufacturing centre; it is the second biggest supplier of clothes to the US
  • Foreign investment has grown and the US is Vietnam’s main trading partner. In the cities, the consumer market is fuelled by the appetite of a young, middle class for electronic and luxury goods. After 12 years of negotiations the country joined the World Trade Organization in January 2007.
  • But the disparity in wealth between urban and rural Vietnam is wide and some Communist Party leaders worry that too much economic liberalisation will weaken their power base
  • Vietnam has also struggled to restrain its trade and budget deficits. Its inflation rate reached double digits at the start of 2010 and approached 20% by the end of 2011, as food prices doubled, before falling back in 2012.

Vietnam Facts:

  • Population: 89.7 million
  • Capital: Hanoi
  • Largest city: Ho Chi Minh City
  • Area: 329,247 sq km (127,123 sq miles)
  • Major Language: Vietnamese
  • Major Religion: Buddhism
  • Life Expectancy: 73 years (men), 77 years (women) (un)
  • Monetary Unit: 1 dong = 100 xu
  • Main Exports: petroleum, rice, coffee, clothing, fish
  • GNI per Capita: $1,270
How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Research Industries

  • Advanced Materials Market Research in Vietnam
  • Agriculture Market Research in Vietnam
  • Automation Market Research in Vietnam
  • Automotive Market Research in Vietnam
  • Banking and Financial Market Research in Vietnam
  • Biotechnology Market Research in Vietnam
  • Chemicals Market Research in Vietnam
  • Construction Market Research in Vietnam
  • Consumer Finance Market Research in Vietnam
  • Consumer Goods Market Research in Vietnam
  • Consumer Health Market Research in Vietnam
  • Education Market Research in Vietnam
  • Electronics Market Research in Vietnam
  • Energy and Power Market Research in Vietnam
  • Engineering Market Research in Vietnam
  • Entertainment Market Research in Vietnam
  • Environment Market Research in Vietnam
  • Financial Market Research in Vietnam
  • Food and Beverage Market Research in Vietnam
  • Healthcare Market Research in Vietnam
  • Hospital Market Research in Vietnam
  • Hospitality Market Research in Vietnam
  • Insurance Market Research in Vietnam
  • IT and Telecom Market Research in Vietnam
  • Life Science Market Research in Vietnam
  • Media and Entertainment Market Research in Vietnam
  • Medical Device Market Research in Vietnam
  • Metals and Mining Market Research in Vietnam
  • Minerals & Metals Market Research in Vietnam
  • Oil and Gas Market Research in Vietnam
  • Packaging Market Research in Vietnam
  • Pet Care Market Research in Vietnam
  • Pharmaceutical Market Research in Vietnam
  • Retail Market Research in Vietnam
  • Telecommunication Market Research in Vietnam
  • Textile Market Research in Vietnam
  • Tobacco Market Research in Vietnam
  • Transportation and Shipping Market Research in Vietnam
  • Travel and Tourism Market Research in Vietnam

Research Methodologies

  • Qualitative Research in Vietnam
  • Quantitative Research in Vietnam
  • Advertising Research in Vietnam
  • Airport Research in Vietnam
  • Attitude and Usage Research in Vietnam
  • Audience Research in Vietnam
  • Automated Research in Vietnam
  • B2B Research in Vietnam
  • B2C Research in Vietnam
  • Benchmarking Analysis in Vietnam
  • Brand Equity Research in Vietnam
  • Brand Identity Research in Vietnam
  • Brand Image Tracking Research in Vietnam
  • Brand Loyalty Research in Vietnam
  • Brand Positioning Research in Vietnam
  • Brand Research in Vietnam
  • Bulletin Board Research in Vietnam
  • CAPI Research in Vietnam
  • Car Clinics Research in Vietnam
  • CATI Research in Vietnam
  • CAWI Research in Vietnam
  • CLT Testing in Vietnam
  • Company Research in Vietnam
  • Competitive Intelligence in Vietnam
  • Concept Optimization Research in Vietnam
  • Concept Testing Research in Vietnam
  • Conjoint Analysis Research in Vietnam
  • Consumer Trends Research in Vietnam
  • Content Analysis Research in Vietnam
  • Copy Testing Research in Vietnam
  • Corporate Image Research in Vietnam
  • Cross Tabulation Research in Vietnam
  • Cultural Research in Vietnam
  • Custom Market Research in Vietnam
  • Customer Loyalty Research in Vietnam
  • Customer Satisfaction Research in Vietnam
  • UX Research in Vietnam
  • Data Analysis in Vietnam
  • Data Processing in Vietnam
  • Data Tabulation in Vietnam
  • Demographic Analysis Research in Vietnam
  • Desk Research in Vietnam
  • Door To Door Research in Vietnam
  • Employee Surveys Research in Vietnam
  • Entertainment Research in Vietnam
  • Ethnic Groups Research in Vietnam
  • Ethnographic Research in Vietnam
  • Evaluation Studies Research in Vietnam
  • Eye Tracking and Facial Coding Research in Vietnam
  • Field Audits in Vietnam
  • Focus Groups Research in Vietnam
  • Forecasting in Vietnam
  • Gap Analysis in Vietnam
  • Global Data Collection in Vietnam
  • Home Usage Testing Research in Vietnam
  • Hybrid Research in Vietnam
  • Implicit Research in Vietnam
  • In Depth Research in Vietnam
  • In Home Research in Vietnam
  • In Store Research in Vietnam
  • Industrial Research in Vietnam
  • Insights and Advisory Services in Vietnam
  • Key Driver Analysis in Vietnam
  • Lifestyle Research in Vietnam
  • Mall Intercept Research in Vietnam
  • Market Opportunity Research in Vietnam
  • Market Segmentation Research in Vietnam
  • Marketing Effectiveness Research in Vietnam
  • Media Communication Research in Vietnam
  • Merger and Acquisition Research in Vietnam
  • Mystery Shopping in Vietnam
  • Neuromonitoring in Vietnam
  • New Product Research in Vietnam
  • New Venture Research in Vietnam
  • Observational Research in Vietnam
  • Omnibus Surveys in Vietnam
  • One On One Research in Vietnam
  • Online Communities in Vietnam
  • Online Diaries in Vietnam
  • Package Research in Vietnam
  • Political Polling Research in Vietnam
  • Price Elasticity Research in Vietnam
  • Pricing Analysis Research in Vietnam
  • Psychographic Research in Vietnam
  • Psychological Research in Vietnam
  • Public Opinion Research in Vietnam
  • Questionnaire Coding in Vietnam
  • Questionnaire Designing in Vietnam
  • Semiotics Research in Vietnam
  • Sensory Research in Vietnam
  • Sentiment Analysis Research in Vietnam
  • Shopper Insights Research in Vietnam
  • Social Media Research in Vietnam
  • Statistical Analysis in Vietnam
  • Survey Programming in Vietnam
  • Survey Reporting and Analysis in Vietnam
  • Survey Translation in Vietnam
  • SWOT Analysis of Companies in Vietnam
  • SWOT Analysis of Industries in Vietnam
  • Syndicated Research in Vietnam
  • Taste Tests Research in Vietnam
  • Tracking Research in Vietnam
  • Trade Surveys Research in Vietnam
  • Usability Testing in Vietnam
  • Website Usability Research in Vietnam

Marketing Research

Brand Strategy

Customer Loyalty Research