Market Research In Zambia

Zambia Profile:

  • Zambia, officially the Republic of Zambia, is a landlocked country in Southern Africa.
  • Zambia was overtaken by the Democratic Republic of Congo as Africa’s largest copper producer.
  • In 2010, the World Bank named Zambia one of the world’s fastest economically reformed countries. The Common Market for Eastern and Southern Africa (COMESA) is headquartered in Lusaka.
  • Zambia’s spending on education is low compared to other sub-Saharan countries. Unemployment and underemployment in urban areas are serious problems.
  • Zambia is still dealing with economic reform issues such as the size of the public sector and improving Zambia’s social sector delivery systems.

Zambia Economy:

  • Zambia had one of the world’s fastest-growing economies for the ten years up to 2014, with real GDP growth averaging roughly 6.7% per annum, though growth slowed in 2015 and 2016 to just under 3%, due to falling copper prices, reduced power generation, and depreciation of the kwacha.
  • Zambia’s lack of economic diversification and dependency on copper as its sole major export makes it vulnerable to fluctuations in the world commodities market and prices turned downward in 2015 due to declining demand from China;
  • Poor management of water resources has also contributed to a power generation shortage, which has hampered industrial productivity and contributed to an increase in year-on-year inflation to more than 20% in 2016.
  • Poor management of water resources has also contributed to a power generation shortage, which has hampered industrial productivity and contributed to an increase in year-on-year inflation to more than 20% in 2016.
  • Despite the recent strong economic growth and its status as a lower middle-income country, widespread and extreme rural poverty and high unemployment levels remain significant problems

Zambia Facts:

  • Population: 15.97 million
  • Capital: Lusaka
  • Largest city: Lusaka
  • Area: 752,618 sq km
  • Major language: Bembe 33.4%, Nyanja 14.7%, Tonga 11.4%, Lozi 5.5%, Chewa 4.5%, Nsenga 2.9%, Tumbuka 2.5%, Lunda (North Western) 1.9%, Kaonde 1.8%, Lala 1.8%, Lamba 1.8%, English (official) 1.7%, Luvale 1.5%, Mambwe 1.3%, Namwanga 1.2%, Lenje 1.1%, Bisa 1%, other 9.7%
  • Major religion: Protestant 75.3%, Roman Catholic 20.2%, other 2.7%
  • Life expectancy: 51.1 years (Male), 54.4 years (Female)
  • Monetary unit: 1 Kwacha (ZMW) = 100 Ngwee
  • Main exports: Copper/cobalt, cobalt, electricity; tobacco, flowers, cotton
  • GNI per Capita: $3,850

Our Market Research Services in Zambia:

We Employ A Wide Range of Research Techniques in Zambia:

How Can We Help You?

Contact us at Global Vox Populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

placeholder
Market Research Testimonial – 1
AVP – Commercial Strategy, Medical Device Company

Our Mission

We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.

Marketing Research

Our Vision

To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.

Brand Strategy

Our Values

The following values are associated with our organization vision and mission;

  • Employees comes first
  • Respect and professionalism
  • Integrity and ethical practices
  • Excellence and innovation

Customer Loyalty Research