Precise random sampling with high response rates will be a complete waste if the information gathered is built on a poor foundation of equivocal or biased questions. Creating good measures involves writing good questions and organizing them to form a questionnaire.
global vox populi believes that the most important part of the survey process is designing and development of questionnaire which accurately measures the opinions, behaviours and experiences of the respondents.
questionnaire designing is a multistage process that requires attention to details. Designing the questionnaire is complicated because surveys may ask about topics in varying degrees of detail, questions can be asked in multiple ways and questions asked earlier in a survey may influence how people respond to later questions. Researchers are often interested in measuring change over time and therefore must be attentive to how opinions or behaviours have been measured in prior surveys.
global vox populi conducts pilot tests or focus groups in the early stages of questionnaire development in order to better understand how people think about an issue or comprehend a question. Pre-testing a survey is an integral part of our questionnaire designing and an essential step in the questionnaire design process to evaluate how people respond to the overall questionnaire.