market research types

At global vox populi, we are led by the research objective and we build our own methodological approach to accomplish the objective. We use both qualitative research and quantitative research techniques, be it face-to-face interviews, telephone interviews, focus groups, e-interviews or secondary research, or, as is often the case, a mix of all of them.

Through our deep knowledge base, skills, expertise, exposure and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

global vox populi has a dedicated qualitative and quantitative team driven by a passion to understand why people behave in particular ways and respond differently to brands, products or services.  Our team brings the ability to think holistically and strategically, while blending the big picture with a grasp of the detail.

Every research project is approached using in expertise, creativity and innovation, so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

global vox populi’s qualitative team is perhaps unique in that we specialize in both consumer and business arenas (we use multiple market research types); which means we are as comfortable working with consumers by evaluating their attitudes towards a specific category or campaign, as we are interviewing senior business customers to develop internal change strategies for companies or better ways of doing business.

we employ a wide range of research techniques including:

how can we help you?

Contact us at global vox populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company