“who comprises your audience and how are they engaging with your content?”
“what channels and devices are they using?”
“where and how are they buying DVDs, video on demand, music, books and games?”
what we do
global vox populi media communication research experts look at all media channels to capture major and minor audience profiles. our researchers look at consumers to understand their preferred channels for different types of content, and how they engage with content across TV, radio, print, online, mobile and social media.
We do track the sales of video on demand, DVDs, music, books and games and identify emerging trends in buying behaviour and demand.
We analyze consumer behaviour to understand what drives changing patterns of consumption, channel preferences and spending, as well as identifying the factors behind customer loyalty.
In addition, we provide insight on media efficiency and communication effectiveness across different channels across the geographies.
media communication research solutions
- advertising impression studies
- audience measurement
- retail sales tracking & consumer insights
- trailer testing & advertising effectiveness
- advertising tracking
- communication strategy research
- media research-general
- media research-print publication
- media research-radio
- media research-television
- media research-web
- readership studies
- social media research
- sponsorship research
- hybrid research – qualquant