case study: opportunity analysis of the electric vehicle (EV) battery materials

country

China

business problem

A global company commissioned us to conduct a market research in china to identify and confirm areas of the EV batteries market in which there are unmet needs and analyze which products in the clients portfolio can be added for the use of existing battery manufacturers.

our approach

As per the requirement of the market research study in china, we analyzed the demand for chemicals and materials in the batteries by conducting primary research through interviewing the suppliers, manufacturers and distributors of the industry. The secondary research was conducted by analyzing the online available resources – both free and premium subscriptions.

outcome

With the market research study, the client got a clear understanding of the market value of each opportunity and thus the price that could be achieved if a product was developed to address a need and understanding of likely revenue and profitability. This helped the client to take major decisions in the overall business strategy following the opportunity assessment.

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