Pharmaceutical industry is a USD 1 trillion dollar sector and has been a major engine of economic growth and scientific advancement for decades. Pharmaceutical Industry encompasses a wide range of enterprises including huge ethical drug multi-nationals, mid-sized specialty pharmaceutical companies, generic manufacturers, small biotechnology, biopharmaceutical and life science firms, and all the various ancillary support and service companies that provide contract research, regulatory guidance, contract sales, and manufacturing technologies and APIs – here is becomes necessary to conduct pharmaceutical market research to understand clinical and market dynamics.
Although growth in pharmaceutical industry has not been as robust in recent years mainly due to price pressures, uncertainty in regulatory & reform measures and weak drug pipelines. The demographic and structural drivers of demand in healthcare exist: namely, the aging of the global population and the increasing sophistication and wealth of developing nations. Changing epidemiology patterns and outbreaks, along with upcoming challenges in chronic disease, cancer, degenerative disease, and heart disease will continue to impel the need for ever-better medicines.
Pharmaceutical industry is an ever changing market, and understanding the market prior to entering becomes more relevant for decision making. Market Research is often overlooked and ignored which results in loss of revenue and a sluggish start. Pharmaceutical market research is essential in order to get independent and unbiased results.
global vox populi pharmaceutical market research team has highly focused and dedicated industry researchers capable of charting the unmet needs of clients. We have advanced data analytical capabilities, domain expertise and research methodologies which we meld with our business insights to create high business value for our clients.
global vox populi pharmaceutical market research offerings:
- assessment of prospective opportunities
- understanding unmet needs
- understand brand awareness
- assess the competitors strategy
- key opinion leader management
- market assessment
- evaluating competitive scenario
- price testing
- identifying market drivers and constraints
- comprehensive secondary analysis