case study: pre-launch market analytics for a specialty pharmaceutical

country

Australia and New Zealand

business problem

A global pharmaceutical company commissioned global vox populi to conduct a market research study in Australia and New Zealand and assimilate the market data needed for a targeted market launch.

our approach

global vox populi initiated the research study and conducted the research using methodologies which ranged from in-depth interview and focus groups discussion at a facility as well as web-based designs (including internet surveys and tools such as webex in combination with a telephone discussion). A range of stakeholders were included in the numerous research projects, including physicians, patients, payers, infusion nurses, and hospital pharmacists. also, the product/market opportunity assessment, a reimbursement assessment and strategy, a KOL evaluation of the product, qualitative and quantitative positioning and messaging research, market sizing, including the creation of a forecast model, and evaluation of sales material and collateral was conducted.

outcome

With this comprehensive market research study, the client obtained a clear picture for its business strategy and implemented the suggestions that the research study provided.

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