Quantitative Research

The foundation of good market research insights is good data and good quantitative research which helps our client’s understand and manage issues, determine and pinpoint shifts in attitude and opinion, and enhance their communications efforts.

Global Vox Populi quantitative research team takes care of data collection. We offer a complete suite of data collection methods in-house to ensure unparalleled quality control. Global Vox Populi has invested heavily in state-of-the-art data collection technologies and our interviewers are thoroughly trained across the verticals, methodologies and research techniques – and because we control the cost, quality, and the speed of our data collection, you get results you can count on.

Face-to-Face (F2F) Data Collection: 

Face-to-Face Interview is a data collection method when our interviewer directly communicates with the respondent in accordance with the prepared questionnaire. This is one of the method widely used across our research projects. F2F data collection enables us to acquire factual information, consumer evaluations, attitudes, preferences and other information coming out during the conversation with the respondent. Thus, face-to-face interview method ensures the quality of the obtained data and increases the response rate.

Face-to-face standardised or semi-standardised interview is a quantitative research tool. Therefore, it is applied in national or certain region population inquiries, consumer, and customer or reader surveys. Furthermore, this method is practised when performing Omnibus and Ad-Hoc researches.

Online Data Collection:

Being a pioneer in online research, we offer a wide range of research techniques designed for the Internet. Advantages of using global vox populi for your online needs include:

• Access to our global online panels – meticulously managed and maintained
• Interactive survey programming with live data insights
• State-of-the-art interviewing technology
• Security with industry standard protection software
• Expertise in complex methodologies
• Expertise in complex programming
• Audio and visual capabilities
• An array of customized requests

CATI Data Collection:

We have outstanding computer assisted telephone interviewing (CATI) data collection capabilities including:

• Well-built CATI stations
• Multilingual experienced interviewers
• A dedicated Project Management Department

Computer Assisted Web Interviewing (CAWI):

• Global Vox Populi usually uses CAWI in quantitative research projects, but online focus groups and forums collect qualitative data
• Reliable and complete data input
• Automatic filtering
• Automatic adoption of responses
• Avoidance of positioning effects by standardized rotation and randomization of items
• Automatic plausibility checks
• Full concentration of the interviewer on the important contents of questions and answers
• Possible for respondent to complete the questionnaire themselves with guarantee of anonymity
• Efficient monitoring and control possible (control of sample and quotas)
• Direct recording of data from the interview leads to no need for later data entry and avoids an additional source of errors
• Data available immediately
• Possible to integrate any kind of visual forms like logos/pictures/commercials

Computer Assisted Personal Interviewing (CAPI):

• Experienced multilingual interviewers
• In-home interviews, local tests, studio tests
• The questionnaire is implemented on the laptop with direct input of the responses
• Regular transfer of the data
• Accurate checking of sample and quotas
• Current field status availability
• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardized rotation and randomization of items
• Full concentration of the interviewer on the important contents of questions and answers
• Automatic plausibility checks
• Efficient monitoring and control possible (control of sample and quotas)
• Possible for respondent to complete the questionnaire themselves (guarantee of anonymity)
• Direct recording of data from the interview leads to no need for later data entry and avoids an additional source of errors
• Data is available immediately
• Possible to integrate any kind of visual forms like logos/pictures/commercials

Central Location Test (CLT):

A central location test (CLT) is very essentially a face-to-face survey method where respondents are invited, with or without prior notice, to some convenient place (ranging from a public hall to a specialized facility). Global Vox Populi used these type of setup for studies requiring extensive stimulus material to be shown and/or tested in fairly standard conditions.

For example, a packaging test may require displaying a real size store shelf or eye-tracking measurement; sensory tests use special lighting and hundreds of samples that need to be stored in controlled conditions, and so forth. Another advantage is that central location tests enable us to ensure strict safety and confidentiality measures, which are unattainable in other settings.

We offer central location tests in a range of research situations, including:

• Concept testing
• Product tests
• Sensory research
• Advertising/copy test
• Packaging tests

We provide suitable venues across cities in the APAC, EMEA, Europe and LATAM countries, recruitment services, interviewing and data entry as well as complete full-service projects.