retail market research

Retail industry is comprised of three predominant sectors – multi-line retail, specialty retail, and internet retail – global vox populi performs Retail Market Research in all these three sectors. Multi-line retailers are composed of general merchandisers and department stores. This segment of retailers offer varied products, and also includes warehouse clubs and superstores. Specialty retailers focus on one section of the retail market, such as apparel, computer and electronic, home improvement, auto parts, or sporting goods among others. Internet retailing is inclusive of every sale made through the internet.

Within these three major sectors, there are sub-sectors of the merchandise offered through these retail outlets; food and beverage, pharmaceutical, cosmetic and personal care, footwear merchants, motor vehicle dealers, and apparel – here retail market research become necessary for manufacturers and marketers.

Demand in the retailing industry is influenced by consumer confidence in products, interest rates and the personal income of the consumers. Independent companies rely on effective management of supply chains and efficient promotion of their products in order to appeal to consumers. Small businesses focus on retailing unique products, offering excellent consumer services, providing an outstanding retail experience, and prioritizing their business to a specific locale. Large companies utilize the advantages they have in the areas of purchasing, merchandising, and distribution of their products globally.

At global vox populi, we deal in retail market science and not therapy. Most successful retailers use global vox populi retail market research team to develop their offerings, understand their competitors’ shoppers and manage their suppliers.

global vox populi retail market research team pulls out all resources together to represent meaningful – actionable insights.

retail market research category coverage:

  • beauty retail
  • grocery retail
  • home wares retail
  • fashion retail
  • electronics retail
  • internet shopping
  • omni channel retail

global vox populi retail industry offerings

  • consumer research
  • global new product launch
  • sales data
  • market size
  • market forecast
  • market share
  • claims
  • packaging concepts
  • space allocation
  • retailer performance
  • international consumer spending
  • retail sales tracking
  • total store performance reporting
  • regional analysis
  • shopper & retail strategy
  • international retail scene
how can we help you?

Contact us at global vox populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company