sensory research

global vox populi sensory experts and state-of-the-art sensory research facilities provide unbiased insights about your product’s market potential before you spend valuable resources on its marketing and distribution. Likewise, if your product is losing market, our sensory research studies can help you discover how consumer taste or packaging preference may be driving this change.

Our consumer testing database features thousands of taste testers representing a demographically diverse population (including various ethnicity and age group). in addition to demographic data, our consumer database stores behavioral data about each taste testing panelist such as food preferences and eating habits. this detail enables our client’s to test highly targeted market segments like restaurant preferences (and frequency of visits) and dietary habits (such as low carbohydrate, heart healthy, diabetic and weight control) and so forth.

you can rely on our sensory research expertise and exposure in sensory evaluation to perform all of the steps of the study for you including sensory study design, questionnaire designing, test panel recruitment, study execution, data analysis, and reporting.

sensory research solutions

  • consumer acceptance & preference testing
  • triangle (discrimination) testing
  • shelf life testing using discrimination or descriptive analysis
  • descriptive testing
how can we help you?

Contact us at global vox populi and submit a business inquiry online.

Being a Consultant, I am familiar with the expected quality of deliverables from high end market research firms and I expected no less when I chose global vox populi over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company