- April 14, 2016
- Posted by: Global Vox Populi
- Category: Market Research, Qualitative Research, Quantitative Research
Indonesia and Japan
A leading food and beverage company contacted us to conduct a market intelligence study in order to make investment decision in the new set-up of a manufacturing facility for an innovative ingredient.
Within the geographical area of Indonesia and Japan, both qualitative and quantitative research were conducted by conducting in-depth interviews with key players, key customers, competitors, potential customers and industry associations of the food and beverage industry. Secondary research was conducted to get additional information from both free and premium subscriptions.
With the market research conducted, we could assess the market dynamics, competition dynamics; appraise market development & evolution and assess key player’s process/ organization/ capabilities for the client. It helped the client to establish key success criteria for launch and assess potential for clients business within the selected industry following the launch.