case study: analysis of opportunities within the food and beverage industry for an innovative ingredient


Indonesia and Japan

business problem

A leading food and beverage company contacted us to conduct a market intelligence study in order to make investment decision in the new set-up of a manufacturing facility for an innovative ingredient.

our approach

Within the geographical area of Indonesia and Japan, both qualitative and quantitative research were conducted by conducting in-depth interviews with key players, key customers, competitors, potential customers and industry associations of the food and beverage industry. Secondary research was conducted to get additional information from both free and premium subscriptions.


With the market research conducted, we could assess the market dynamics, competition dynamics; appraise market development & evolution and assess key player’s process/ organization/ capabilities for the client. It helped the client to establish key success criteria for launch and assess potential for clients business within the selected industry following the launch.

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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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