brand strategy

creating successful strategies for genuine brands

Imagine a world where organizations are dedicated to keeping their promises to their customers and to all of their stakeholders. We created our unique brand strategy methodology, discipline and process that, when applied correctly, produce genuine brands. Genuine brands make distinctive promises to their customers and are obsessed with exceeding customer’s expectations.

Premium organizations who desire to build genuine brands have sought out global vox populi brand strategy experts to create a covenant that optimizes their overall brand equity. We have advised to global brands worldwide including corporations, entrepreneurial ventures, associations, destinations, non-profit organizations and successful individuals who desire to enhance their image, perception, and success.

global vox populi brand strategy experts work focuses on brand management, including competitive positioning and the impact that marketing mix and resource allocation have on sales and profits.

We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to allocation of resources. A powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.

Well-executed marketing programs drive revenue and profits. global vox populi works with companies to structure these programs carefully to target attractive customer segments create the desired image and strengthen the brand.

leveraging the science behind the world’s successful brands

• brand strategy offers proprietary brand expertise for building genuine brands.
• comprehensive strategies for genuine brands
• brand assessment review and reports
• brand promise development and implementation

global vox populi brand strategy experts employ an array of qualitative and quantitative research strategies and methodologies

• segmentation studies
• brand image assessment
• competitive analysis
• web-site usability
• name testing and validation

brand creation

we thrive on the opportunity to create a brand from the ground. in order to give life to brand, we identify the organization’s core attributes, conduct extensive internal and competitive research, and develop the foundational positioning and all of which set the stage for the creative process that follows:

• naming and renaming
• brand identity
• tagline development
• brand expression (look and feel, visual and verbal elements, sample applications)
• brand guidelines
• graphic standards

brand positioning

A brand position must be relevant, believable and defendable to thrive. The most compelling brands claim the highest ground and they own a mindset. So what’s your brand position? is there one word you can own?

We use brand mapping, a process of identifying your organization’s unique attributes, surveying the competitive brand positions and analyzing opportunities in order to stake out an area that is unique to your company and compelling to your internal and external audiences.