Hundreds and thousands of products line the shelves or supermarkets, big box retailers, and other small, medium and large retail outlets, while thousands of new items are lined up to assume the place of products that cannot compete.
Information, innovation, and the ability to be proactive as well as responsive to the marketplace are the keys to success and survival in the highly competitive arena of consumer goods. Success means a return on investment – whether one is making decisions about the direction of an established brand or introducing a new product or line extension.
“how to keep track of customers’ perceptions of your brand and the competitive landscape?”
“how can you be sure that your newest concept ideas meet their needs or changes in your product or packaging do not disappoint?”
Global Vox Populi consumer research capability offers a range of innovative and validated research products that give our client’s clear insights into the minds of consumers, revealing their needs and expectations, and providing our client’s with actionable information for strategic planning and tactical decision making.
Our consumer research specialists understand the dynamics and have experience providing effective marketing advice to many biggest brands.
Consumer Research Solutions:
- Attitude – usage studies
- Ethnographic research
- Facial coding
- Market segmentation studies
- Omnibus surveys-consumers
- Shopper insights
- Word-of-mouth research