customer insights and segmentation

global vox populi customer insights and segmentation team works with clients to build up the most effective customer segmentation capabilities—one which allows companies to allocate resources where they’ll deliver the highest payoff.

global vox populi customer insights and segmentation team (CIST) is a dedicated team and highly skilled market researchers and analysts who provide detailed and deep expertise across segments, geographies and industries. CIST members work alongside client teams as advisors and partners.

different customers have different needs and behaviors and it significantly varies across the geographies and profit potential varies dramatically across a company’s customer base. Recognizing that simple averages cannot accurately capture the preferences of either our client’s customer or the marketplace as a whole is a crucial step in developing a sound customer strategy.

global vox populi CIT use rigorous quantitative techniques combined with real customer interaction (interviews, ethnography, shop-alongs and focus groups). We identify loop-holes and new opportunities for clients to deepen relationships with the loyal, profitable customers they know best.

customer insights and segmentation team work with clients to understand their customer insights to their organization’s unique operational strengths and we help clients keep their segmentation insights fresh by enlisting their customers’ help and feedback to spur innovation, navigate shifts in the marketplace and anticipate changing tastes and requirements. By taking this customer-lens approach to every facet of customer strategy, we help our clients to allocate their resources, go after the right opportunities and ensure that they will realize the full revenue potential of their products, services and relationships.