forecasting

Precise forecasting starts with a thorough understanding of category and market dynamics. Consumers evaluate different products and services in different ways and depending on risk associated with trial, purchase cycles, category involvement and many other factors.

A company’s business model, competitive environment and distribution channels impact how a product and service should be evaluated in research and how the results are applied in a forecast.

With the changing pace in today’s market, no company can afford to stand still. In order to compete, businesses need to manage the risks in launching new products and services or re-staging and optimizing existing brands, and optimize existing products and services for the highest ROI. Numbers and intuition won’t guide savvy product management and development decisions; one needs in-depth analysis that gives you a competitive edge.

global vox populi boasts a comprehensive market research system that integrates consumer behavior along with advanced marketing models and statistical methods. This allows us to forecast demand and optimize product and service configurations with exceptional accuracy. Our services and systems do measure price elasticity, evaluate existing and alternative marketing plans, simulate competitive actions and identify profitable market segments to target.

Our global experience, expert’s network, and quality consistency provides our clients a substantial competitive edge at all market levels. At global vox populi, we are committed to understanding the nuances of each client’s business, industry and market. Our analytics and consulting teams consistently produce actionable recommendations to support and enhance their clients’ business objectives.

why global vox populi?

precision and rigor

• global vox populi offers custom forecast models, built to your specifications, designed to capture complexities of the market and integrate with your data sources and reporting requirements
• Our analyst and consultants are experienced with advanced methodologies and software with extensive programming experience to integrate technologies and ensure an efficient set of models and process
• Quality assurance process that instils confidence in the outputs

speed and timeliness

• Dedicated resources with skills and tools that enable efficiency
• Standardized forecasting process for consistency and comparability
• Transparent models that accelerate client understanding

market understanding

• Center of Excellence across the industry verticals including proprietary tools and data
• Market research staff supporting the forecasting function

how do you use market forecasts?

global vox populi clients use our Market Forecasts as a check against their internal forecasts across the industries verticals.

how does global vox populi market forecasts work?

Our Market Forecasts use primary surveys, inquiry analysis and secondary sources to help you fully understand a market’s future spending pattern.

global vox populi forecasts provide two years of history while peering five years into the future. Our clients get a comprehensive understanding of the industry, product category, market, and country.