Hospitality Market Research

Global Vox Populi hospitality market research and consulting services works towards providing turnkey solutions. Global Vox Populi portfolio of services includes, concept development, market research and economic feasibility study, strategic business planning, project development, technical assistance, marketing and sales, pre-opening and management services.

Global Vox Populi hospitality market research services offers complete services from concept development to completion across different hospitality verticals including hotels, resorts, clubs, integrated mixed use development, urban entertainment and recreation centers, spa and wellness facilities. Our hospitality consulting services are unique for each project we undertake, and are tailored to meet each client’s individual needs.

Global Vox Populi’s hospitality market research experience makes us ideally suited to assist you with your hospitality development project, right from Feasibility study to Pre-opening and Opening.

Global Vox Populi Hospitality Industry Oofferings

• Examine the types and range of services that guests’ use while staying at a hotel
• Determine the gaps between guest expectations and delivery of hotel service
• Identify what supplementary services are true satisfaction drivers
• Define services which will increase guest satisfaction and engender guest loyalty

Create Statistical Research Embodying An In-depth Analysis:

• Group and convention delegate
• Rate driven corporate traveler
• Ascertain the service delivery satisfaction level with guest expectations
• Measure the gap between guest experience and guest needs
• Independent transient corporate traveler
• Substantiate customer loyalty drivers and the variables of guest loyalty
• Develop a profile of the satisfied customer
• Provide an impact index for prioritizing and allocating resources for improvement
• Pinpoint customer experiences that could influence customer satisfaction