global vox populi research and data driven market analytics services enhance our client’s ability to make powerful and highly effective decisions about their marketing campaigns.
When market analytics helps you convert research and data to insights that helps in optimizing your cross-channel marketing and media campaigns, it delivers a competitive advantage to your brand and business portfolio.
global vox populi market analytics practice balances state-of-the-science tools with marketing strategy, data visualization and management expertise in order to deliver information that’s readily understandable and actionable for decision-making across your organization.
we take a consultative approach to market analytics by beginning each assignment by determining what the company plans is, how they will use the results and how they plan to use them to help you define the marketing problem, determine data requirements and potential sources, and interpret informational outputs. The strength of our ability to pinpoint opportunities to improve effectiveness, efficiency, and return on investment flows from:
- Working with senior marketers, brand managers, and researchers across industries, and business models to provide research and analytics driven solutions to serious marketing problems
- Deep understanding of marketing data resources and challenges to integration
- Comprehensive experience in campaign evaluation, media and market response modelling, brand equity measurement, attribution and marketing mix optimization
- A long tradition of providing custom research, modeling, and data visualization solutions