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case study: market assessment for diabetic foot ulcer therapeutics - Global Vox Populi

case study: market assessment for diabetic foot ulcer therapeutics


India, Indonesia, China, South Korea, and Japan

business problem

A global healthcare provider wanted us to examine the market size and unmet needs of the diabetic foot ulcer therapeutics in India, Indonesia, china, South Korea, and Japan.

our approach

Considering the requirement of the market research study, we conducted primary research that consisted of face to face interviews and CATI with diabetologist, endocrinologist, general physicians, surgeons, purchase managers and pharmacists. This is a highly competitive industry, with each company seeking whatever advantage it can and sharing the ideas is risky. Nevertheless, our highly skilled interviewers were quickly able to create trust and respect amongst respondents, enabling us to fully understand the opportunities after carrying out just F2F interviews and CATI. Secondary research was conducted to get additional information from both free and premium subscriptions


This collaborative research study conducted by global vox populi enabled the client to analyze the key challenges in diabetic foot ulcer therapeutics; understanding of market size, share, growth, driver, barriers and unmet needs as per respondents and cost comparison with other competitors. This gave a clear picture about the market trends, identification of drivers and barriers, market estimation and unmet need analysis, perception on cost and overall competitive landscape to the client. Following the market research study, the client could successfully launch its products in the diabetic foot ulcer therapeutics market.

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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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