case study: market assessment of cardiac pacemakers


Japan, China, Taiwan, Brazil and Argentina

business problem

One of our clients, a leader in top 3 medical devices sector wanted to analyze the market for cardiac pacemakers and overall competitive scenario for a breakthrough in the market.

our approach

The study explored the markets spanning in 5 countries – Japan, China, Taiwan, Brazil and Argentina. We identified the requirements of the client and conducted primary research that included in-depth interviews wherein the respondents were cardiac surgeons and cardiologist. Secondary research was conducted to get additional information from both free and premium subscriptions.


global vox populi provided the client with information on the market size trending for 5 years, detailed market size, share, growth and forecast, competitive intelligence, drivers, barriers, unmet needs, and regulatory compliances. This benefited the client with improved understanding about where does client’s company stand in the market, scope for further improvement in the product and enhancing the marketing efforts to increase market share.

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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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