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case study: market assessment of ophthalmic drugs in india - Global Vox Populi

case study: market assessment of ophthalmic drugs in india


India (tier 1 and 2 cities)

business problem

A leading healthcare provider approached us to conduct a market research study to understand the market size and the unmet needs of the ophthalmic drug market in India. They also wanted to understand the market insights from detailed product analysis within the disease sub segments to overall industry trends.

our approach

We conducted a market assessment study using both primary and secondary research methodologies. primary research was conducted across tier 1 and 2 cities of India using in depth interviews among ophthalmologist, ophthalmic surgeons in both government and private hospitals as well as vice presidents of ophthalmic drug manufacturing companies, and purchase managers of the hospitals. Secondary research was conducted using free and premium subscriptions to fill up the gaps and verify few data points.


Our clients obtained an in-depth analysis of the ophthalmic market in India (tier 1 and 2 cities) and identification of the emerging competitors. it enabled our client with the market characterization of the ophthalmology market including market size, share, growth, therapy cost, sales volume and treatment algorithm. The client could successfully launch their ophthalmic drug in Indian market.

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Being a Consultant, I am familiar with the expected quality of deliverables from high-end market research firms and I expected no less when I chose GVP over others. They were at par with our regular suppliers when it came to the clinical insights…all within the constrained budget and timelines

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AVP – Commercial Strategy, Medical Device Company

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