Market Research In Cameroon

Cameroon Profile:

  • Cameroon officially the Republic of Cameroon is often referred to as “Africa in miniature” for its geological and cultural diversity.
  • Cameroon is a member of both the Commonwealth of Nations and La Francophonie and also experiences relatively high political and social stability.
  • The country has experienced tensions from the English-speaking territories. Politicians in the English-speaking regions have advocated for greater decentralisation and even complete separation or independence from Cameroon.
  • Cameroon is viewed as rife with corruption at all levels of government. There are several high corruption risk areas in Cameroon, for instance, customs, public health sector and public procurement.
  • In 1997, Cameroon established anti-corruption bureaus in 29 ministries, but only 25% became operational. On 18 January 2006, Biya initiated an anti-corruption drive under the direction of the National Anti-Corruption Observatory.

Cameroon Economy:

  • Cameroon’s per-capita GDP is one of the highest in sub-Saharan Africa.
  • Cameroon’s market-based, diversified economy features oil and gas, timber, aluminium, agriculture, mining and the service sector.
  • Oil remains Cameroon’s main export commodity, and despite falling global oil prices, still accounts for nearly 40% of exports.
  • Cameroon’s economy suffers from stagnant per capita income, a top-heavy civil service, endemic corruption, continuing inefficiencies of a large parastatal system in key sectors and a generally unfavourable climate for business enterprise.
  • The Government of Cameroon provides subsidies for electricity, food, and fuel that have strained the federal budget and diverted funds from education, healthcare, and infrastructure projects, as low oil prices have led to lower revenues.

Cameroon Facts:

  • Population: 24.9 million
  • Capital: Yaounde
  • Largest city: Douala
  • Area: 475,440 sq km
  • Major language: English (official), French (official), 24 major African languages
  • Major religion: Roman Catholic 38.4%, Protestant 26.3%, other Christian 4.5%, Muslim 20.9%, animist 5.6%, other 1%, non-believer 3.2%
  • Life expectancy: 57.6 years (Male), 60.4 years (Female)
  • Monetary unit: 1 Franc CFA(CFA Fr, XAF) = 100 Centimes
  • Main exports: Crude oil and petroleum products, lumber, cocoa beans, aluminum, coffee, cotton
  • GNI per Capita: $3,550

Our Market Research Services in Cameroon:

We Employ A Wide Range of Research Techniques in Cameroon:

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