Ethiopia Profile:
- Ethiopia, officially the Federal Democratic Republic of Ethiopia is a country located in the Horn of Africa.
- Ethiopia is one of the founding members of the UN, the Group of 24 (G-24), the Non-Aligned Movement, G-77 and the Organisation of African Unity.
- Ethiopia has the lowest level of income-inequality in Africa and one of the lowest in the world, with a Gini coefficient comparable to that of the Scandinavian countries.
- In 2008 and 2011, Ethiopia’s growth performance and considerable development gains were challenged by high inflation and a difficult balance of payments situation.
- Land distribution and administration is considered an area where corruption is institutionalized, and facilitation payments as well as bribes are often demanded when dealing with land-related issues
Ethiopia Economy:
- Ethiopia is a one-party state with a planned economy, for more than a decade before 2016, Ethiopia grew at a rate between 8% and 11% annually – one of the fastest growing states among the 188 IMF member countries.
- Ethiopia remains one of the poorest countries in the world, due both to rapid population growth and a low starting base.
- Ethiopia has the lowest level of income-inequality in Africa and one of the lowest in the world, with a Gini coefficient comparable to that of the Scandinavian countries.
- Growth was driven by government investment in infrastructure, as well as sustained progress in the agricultural and service sectors. More than 70% of Ethiopia’s population is still employed in the agricultural sector, but services have surpassed agriculture as the principal source of GDP.
- Manufacturing represented less than 8% of total exports in 2016, but manufacturing exports should increase in future years due to a growing international presence
Ethiopia Facts:
- Population: 105.4 million
- Capital: Addis Ababa
- Largest city: Addis Ababa
- Area: 1,104,300 sq km
- Major language: Oromo (official in Oromiya State) 33.8%, Amharic (official) 29.3%
- Major religion: Ethiopian Orthodox 43.5%, Muslim 33.9%, Protestant 18.5%, traditional 2.7%, Catholic 0.7%, other 0.6%
- Life expectancy: 60.1 years (Male), 65.1 years (Female)
- Monetary unit: 1 Ethiopian Birr(EB, ETB) = 100 Cents
- Main exports: Coffee (27%, by value), oilseeds (17%), edible vegetables including khat (17%), gold (13%), flowers (7%), live animals (7%), raw leather products (3%), meat products (3%)
- GNI per Capita: $1,730
Our Market Research Services in Ethiopia:
- Market Research Fieldwork in Ethiopia
- Qualitative Research in Ethiopia
- Quantitative Research in Ethiopia
- Aerospace Market Research in Ethiopia
- Automotive Market Research in Ethiopia
- Life science Market Research in Ethiopia
- Chemical Market Research in Ethiopia
- Construction Market Research in Ethiopia
- Consumer Goods Market Research in Ethiopia
- Education Market Research in Ethiopia
- Energy and Power Market Research in Ethiopia
- Engineering Market Research in Ethiopia
- Financial Market Research in Ethiopia
- Food and Beverage Market Research in Ethiopia
- Healthcare Market Research in Ethiopia
- Hospital Market Research in Ethiopia
- Hospitality Market Research in Ethiopia
- Entertainment Market Research in Ethiopia
- Medical Devices Market Research in Ethiopia
- Metals and Mining Market Research in Ethiopia
- Oil and Gas Market Research in Ethiopia
- Pharmaceutical Market Research in Ethiopia
- Retail Market Research in Ethiopia
- Telecommunication Market Research in Ethiopia
- Transportation Market Research in Ethiopia
- Travel and Tourism Market Research in Ethiopia
We Employ A Wide Range of Research Techniques in Ethiopia:
- Advertising Research in Ethiopia
- Brand Research in Ethiopia
- B2B Research in Ethiopia
- Concept Testing in Ethiopia
- Consumer Research in Ethiopia
- Customer Satisfaction Research in Ethiopia
- Entertainment Research in Ethiopia
- Ethnographic Research in Ethiopia
- Eye Tracking and Facial Coding in Ethiopia
- Focus Groups in Ethiopia
- Sensory Research in Ethiopia
- Healthcare Research in Ethiopia
- Industrial Research in Ethiopia
- Lifestyle Research in Ethiopia
- Media Communication Research in Ethiopia
- Mystery Shopping in Ethiopia
- One-on-One Research in Ethiopia
- Package Research in Ethiopia
- Secondary Research in Ethiopia
- Sensory Research in Ethiopia
- Usability Testing in Ethiopia
Our Mission
We help our clients to achieve business success by enabling access to our research products and services including market research, competitive intelligence, market intelligence, and consultancy that provides businesses with reliable evidence as a solid base for making decision.
Marketing Research
Our Vision
To be internationally recognized as an affordable, transparent, competitive and comprehensive quality market research, competitive intelligence and consultancy service provider that enables our clients to make strategic business decision by foreseeing their target market movements and customer changing requirements and behavior.
Brand Strategy
Our Values
The following values are associated with our organization vision and mission;
- Employees comes first
- Respect and professionalism
- Integrity and ethical practices
- Excellence and innovation