Market Research In Fiji

Fiji Profile:

  • Fiji, officially the Republic of Fiji is an island country in Melanesia and is divided into Four Major Divisions which are further divided into 14 provinces.
  • The majority of Fiji’s islands were formed through volcanic activity starting around 150 million years ago.
  • Fiji’s Natural resources include timber, fish, gold, copper, offshore oil and hydropower.
  • Trade and investment with Fiji have been criticised due to the country’s military dictatorship.
  • Urbanisation and expansion in the service sector have contributed to recent GDP growth

Fiji Economy:

  • Fiji has one of the most developed economies in the Pacific due to an abundance of forest, mineral and fish resources.
  • The main sources of foreign exchange are its tourist industry and sugar exports. Remittances from Fijian’s working abroad are the country’s largest foreign exchange earners.
  • Fiji’s sugar sector remains a significant industry and a major export, but crops and one of the sugar mills suffered damage during Cyclone Winston in 2016.
  • Fiji’s trade imbalance continues to widen with increased imports and sluggish performance of domestic exports.
  • Increasing bureaucratic regulation, new taxes and lack of consultation with relevant stakeholders brought four consecutive years of decline for Fiji on the World Bank Ease of Doing Business index

Fiji Facts:

  • Population:  920,938
  • Capital: Suva
  • Largest city: Suva
  • Area: 18,274 sq km
  • Major language: English (official), Fijian (official), Hindustani
  • Major religion: Protestant 45%, Hindu 27.9%, other Christian 10.4%, Roman Catholic 9.1%, Muslim 6.3%, Sikh 0.3%, other 0.3%
  • Life expectancy: 70.3 years (Male), 75.8 years (Female)
  • Monetary unit: 1 Fiji Dollar(F$, FJD) = 100 Cents
  • Main exports: Sugar, garments, gold, timber, fish, molasses, coconut oil, mineral water
  • GNI per Capita: $8,720

Our Market Research Services in Fiji:

We Employ A Wide Range of Research Techniques in Fiji:

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