Gambia Profile:
- The Gambia, officially the Republic of The Gambia is a country in West Africa and the smallest country in mainland Africa.
- The Gambia plays an active role in international affairs, especially West African and Islamic affairs, although its representation abroad is limited.
- The Gambia is a member of the Economic Community of West African States (ECOWAS).
- As of April 2017, the IMF, the World Bank, the European Union, and the African Development Bank were all negotiating with the new government of The Gambia to provide financial support in the coming months to ease the country’s financial crisis.
- The new government has committed to taking steps to reduce the deficit, including through expenditure caps, debt consolidation and reform of state-owned enterprises
Gambia Economy:
- The Gambia has a liberal, market-based economy and its economy is dominated by farming, fishing and especially tourism.
- The Gambia’s economy is characterized by traditional subsistence agriculture, a historic reliance on groundnuts (peanuts) for export earnings, a re-export trade built up around its ocean port, low import duties, minimal administrative procedures, a fluctuating exchange rate with no exchange controls, and a significant tourism industry.
- Agriculture accounts for roughly 30% of gross domestic product (GDP) and employs about 70% of the labor force.
- Industry accounts for about 8% of GDP and services around 58%. Other manufacturing activities include soap, soft drinks, and clothing.
- The country’s GDP contracted in 2016 largely as a result of the limited availability of foreign exchange, weak agricultural output, the border closure with Senegal during the first half of the year, and a slowdown in tourism during the political impasse that occurred at the height of the tourist season
Gambia Facts:
- Population: 2.1 million
- Capital: Banjul
- Largest city: Serekunda
- Area: 11,300 sq km
- Major language: English (official), Mandinka, Wolof, Fula
- Major religion: Muslim 95.7%, Christian 4.2%
- Life expectancy: 62.8 years (Male), 67.5 years (Female)
- Monetary unit: 1 Dalasi(GMD) = 100 Butut
- Main exports: Peanut products, fish, cotton lint, palm kernels
- GNI per Capita: $1,630
Our Market Research Services in Gambia:
- Market Research Fieldwork in Gambia
- Qualitative Research in Gambia
- Quantitative Research in Gambia
- Aerospace Market Research in Gambia
- Automotive Market Research in Gambia
- Life science Market Research in Gambia
- Chemical Market Research in Gambia
- Construction Market Research in Gambia
- Consumer Goods Market Research in Gambia
- Education Market Research in Gambia
- Energy and Power Market Research in Gambia
- Engineering Market Research in Gambia
- Financial Market Research in Gambia
- Food and Beverage Market Research in Gambia
- Healthcare Market Research in Gambia
- Hospital Market Research in Gambia
- Hospitality Market Research in Gambia
- Entertainment Market Research in Gambia
- Medical Devices Market Research in Gambia
- Metals and Mining Market Research in Gambia
- Oil and Gas Market Research in Gambia
- Pharmaceutical Market Research in Gambia
- Retail Market Research in Gambia
- Telecommunication Market Research in Gambia
- Transportation Market Research in Gambia
- Travel and Tourism Market Research in Gambia
We Employ A Wide Range of Research Techniques in Gambia:
- Advertising Research in Gambia
- Brand Research in Gambia
- B2B Research in Gambia
- Concept Testing in Gambia
- Consumer Research in Gambia
- Customer Satisfaction Research in Gambia
- Entertainment Research in Gambia
- Ethnographic Research in Gambia
- Eye Tracking and Facial Coding in Gambia
- Focus Groups in Gambia
- Sensory Research in Gambia
- Healthcare Research in Gambia
- Industrial Research in Gambia
- Lifestyle Research in Gambia
- Media Communication Research in Gambia
- Mystery Shopping in Gambia
- One-on-One Research in Gambia
- Package Research in Gambia
- Secondary Research in Gambia
- Sensory Research in Gambia
- Usability Testing in Gambia
How Can We Help You?
Contact us at Global Vox Populi and submit a business inquiry online.
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