Market Research In Gambia

Gambia Profile:

  • The Gambia, officially the Republic of The Gambia is a country in West Africa and the smallest country in mainland Africa.
  • The Gambia plays an active role in international affairs, especially West African and Islamic affairs, although its representation abroad is limited.
  • The Gambia is a member of the Economic Community of West African States (ECOWAS).
  • As of April 2017, the IMF, the World Bank, the European Union, and the African Development Bank were all negotiating with the new government of The Gambia to provide financial support in the coming months to ease the country’s financial crisis.
  • The new government has committed to taking steps to reduce the deficit, including through expenditure caps, debt consolidation and reform of state-owned enterprises

Gambia Economy:

  • The Gambia has a liberal, market-based economy and its economy is dominated by farming, fishing and especially tourism.
  • The Gambia’s economy is characterized by traditional subsistence agriculture, a historic reliance on groundnuts (peanuts) for export earnings, a re-export trade built up around its ocean port, low import duties, minimal administrative procedures, a fluctuating exchange rate with no exchange controls, and a significant tourism industry.
  • Agriculture accounts for roughly 30% of gross domestic product (GDP) and employs about 70% of the labor force.
  • Industry accounts for about 8% of GDP and services around 58%. Other manufacturing activities include soap, soft drinks, and clothing.
  • The country’s GDP contracted in 2016 largely as a result of the limited availability of foreign exchange, weak agricultural output, the border closure with Senegal during the first half of the year, and a slowdown in tourism during the political impasse that occurred at the height of the tourist season

Gambia Facts:

  • Population: 2.1 million
  • Capital: Banjul
  • Largest city: Serekunda
  • Area: 11,300 sq km
  • Major language: English (official), Mandinka, Wolof, Fula
  • Major religion: Muslim 95.7%, Christian 4.2%
  • Life expectancy: 62.8 years (Male), 67.5 years (Female)
  • Monetary unit: 1 Dalasi(GMD) = 100 Butut
  • Main exports: Peanut products, fish, cotton lint, palm kernels
  • GNI per Capita: $1,630

Our Market Research Services in Gambia:

We Employ A Wide Range of Research Techniques in Gambia:

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