Market Research In Ghana

Ghana Profile:

  • Ghana, officially the Republic of Ghana, is a unitary presidential constitutional democracy, located along the Gulf of Guinea and the Atlantic Ocean, in the sub-region of West Africa.
  • Ghana’s growing economic prosperity and democratic political system have made it a regional power in West Africa.
  • Ghana is an average natural resource enriched country possessing industrial minerals, hydrocarbons, and precious metals.
  • Ghana is a member of the Non-Aligned Movement, the African Union, the Economic Community of West African States (ECOWAS), Group of 24 (G24) and the Commonwealth of Nations.
  • Priorities for the new administration include rescheduling some of Ghana’s $31 billion debt, stimulating economic growth, reducing inflation, and stabilizing the currency.

Ghana Economy:

  • The Ghana economy is an emerging digital-based mixed economy hybrid similarly to that of Taiwan.
  • Increasing primary manufacturing and exportation of digital technology goods along with assembling and exporting automobiles and ships, diverse resource-rich exportation of industrial minerals, agricultural products primarily cocoa, petroleum and natural gas, and industries.
  • Agriculture accounts for about 20% of GDP and employs more than half of the workforce, mainly small landholders. Gold and cocoa exports, and individual remittances are major sources of foreign exchange.
  • As of 2016, key economic concerns facing the government include the lack of reliable electricity and the high debt burden, even amid strong GDP growth.
  • Prospects for new oil and gas production, potentially higher global gold prices, and follow through on tighter fiscal management are likely to help Ghana’s economy in 2017

Ghana Facts:

  • Population: 27.5 million
  • Capital: Accra
  • Largest city: Accra
  • Area: 238,533 sq km
  • Major language: Asante 16%, Ewe 14%, Fante 11.6%, Boron (Brong) 4.9%, Dagomba 4.4%, Dangme 4.2%, Dagarte (Dagaba) 3.9%, Kokomba 3.5%, Akyem 3.2%, Ga 3.1%, other 31.2%
  • Major religion: Christian 71.2%, Muslim 17.6%, traditional 5.2%, other 0.8%
  • Life expectancy: 64.5 years (Male), 69.6 years (Female)
  • Monetary unit: 1 Cedi(GHS) = 100 Pesewas
  • Main exports: Oil, gold, cocoa, timber, tuna, bauxite, aluminum, manganese ore, diamonds, horticultural products
  • GNI per Capita: $4,160

Our Market Research Services in Ghana:

We Employ A Wide Range of Research Techniques in Ghana:

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Contact us at Global Vox Populi and submit a business inquiry online.

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