Market Research In Honduras

Honduras Profile:

  • Honduras, officially the Republic of Honduras, is a republic in Central America.
  • Honduras is known for its rich natural resources, including minerals, coffee, tropical fruit, and sugar cane, as well as for its growing textiles industry, which serves the international market.
  • Honduras has seen the least development amongst all Central American countries.
  • Honduras is ranked 130 of 188 countries with a Human Development Index of .625 that classifies the nation as having medium development (2015).
  • The World Bank Group Executive Board approved a plan known as the new Country Partnership Framework (CPF). This plan’s objectives are to expand social program coverage, strengthen infrastructure, increase financing accessibility, strengthen regulatory framework and institutional capacity, improve the productivity of rural areas, strengthen natural disaster and climate change resiliency, and the build-up local governments so that violence and crime rates will decrease.

Honduras Economy:

  • Honduras is one of the poorest countries in Latin America and has the one of the world’s highest murder rates.
  • More than half of the population lives in poverty and per capita income is one of the lowest in the region.
  • Poverty rates are higher among rural and indigenous people and in the south, west, and along the eastern border than in the north and central areas where most of Honduras’ industries and infrastructure are concentrated.
  • Population growth and limited job prospects outside of agriculture will continue to drive emigration. Remittances represent about a fifth of GDP.
  • Due to disasters such as Hurricane Mitch, the agricultural economic sector has declined a third in the past twenty years. This is mostly due to a decline in exports such as banana and coffee that were affected by factors such as natural disasters

Honduras Facts:

  • Population: 9.04 million
  • Capital: Tegucigalpa
  • Largest city: Tegucigalpa
  • Area: 112,090 sq km
  • Major language: Spanish (official), Amerindian dialects
  • Major religion: Roman Catholic 46%, Protestant 41%, atheist 1%, other 2%
  • Life expectancy: 69.5 years (Male), 72.9 years (Female)
  • Monetary unit: 1 Lempira(La, HNL) = 100 Centavos
  • Main exports: Coffee, apparel, coffee, shrimp, automobile wire harnesses, cigars, bananas, gold, palm oil, fruit, lobster, lumber
  • GNI per Capita: $4,410

Our Market Research Services in Honduras:

We Employ A Wide Range of Research Techniques in Honduras:

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