Market Research In Kenya

Kenya Profile:

  • Kenya, officially the Republic of Kenya, is a country in Africa and a founding member of the East African Community (EAC) and is divided into 47 semi-autonomous counties, governed by elected governors.
  • Kenya is classified as a frontier market or occasionally an emerging market, but it is not one of the least developed countries. Kenya is a member of the East African Community trade bloc.
  • Kenya has a Human Development Index (HDI) of 0.519, ranked 145 out of 186 in the world.Unemployment and under-employment are extremely high, and could be near 40% of the population.
  • Since 2014, Kenya has been ranked as a lower middle income country because its per capita GDP crossed a World Bank threshold.
  • In 2016, the government enacted legislation that limits interest rates banks can charge on loans and set a rate that banks must pay their depositors. This measure led to a sharp shrinkage of credit in the economy.

Kenya Economy:

  • The economy of Kenya is the largest by GDP in East and Central Africa. Kenya is the biggest and most advanced economy in east and central Africa, and has an affluent urban minority.
  • Agriculture remains the backbone of the Kenyan economy, contributing one-third of GDP. Agriculture is a major employer; the country traditionally exports tea and coffee and has more recently begun to export fresh flowers to Europe.
  • The service industry is also a major economic driver and Tourism holds a significant place in Kenya’s economy. Kenya’s real GDP growth has averaged over 5% for the last eight years.
  • Kenya has a growing entrepreneurial middle class and steady growth, its economic and development trajectory could be impaired by weak governance and corruption.
  • Inadequate infrastructure continues to hamper Kenya’s efforts to improve its annual growth to the 8%-10% range so that it can meaningfully address poverty and unemployment.

Kenya Facts:

  • Population: 47.6 million
  • Capital: Nairobi
  • Largest city: Nairobi
  • Area: 580,367 sq km
  • Major language: English (official), Kiswahili (official)
  • Major religion: Christian 83%, Muslim 11.2%, Traditionalists 1.7%, other 1.6%, none 2.4%
  • Life expectancy: 62.8 years (Male), 65.8 years (Female)
  • Monetary unit: 1 Kenya Shilling (KSh, KES) = 100 Cents
  • Main exports: Tea, horticultural products, coffee, petroleum products, fish, cement
  • GNI per Capita: $3,130

Our Market Research Services in Kenya:

We Employ A Wide Range of Research Techniques in Kenya:

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